Facebook is the world's most successful social media, which means that Facebook's fan base and advertising have an amazing marketing role and are a big marketing platform for cross-border e-commerce sales.

While Facebook's ad delivery is no longer a new trend, it isFacebook remains one of the most powerful advertising platforms technology technology.But when paid advertising is erred, frustration and worry are high, especially when you're new.

We've found that some mistakes are common to a lot of people, whether you're new to Facebook ads or an advertiser for a while, as long as your Facebook ads don't get a good return on investment, maybe the following four common mistakes you've made.

To get rid of ineffective delivery, first know where the mistake is, before you have the opportunity to do things right, do a good job, and then see the marketing benefits.

A good advertisement is put in front of the wrong person, it is still a failed advertisement。When you understand this sentence, you can see the importance of studying the target audience, but most people completely ignore this very important preparation.

Think about the obvious qualities of your potential customers. What's the behavioral response? What crowd can you meet and win their hearts?

Keep in mind that Facebook covers many different audiences, so before you start testing your ad content, you need to know who your TA is. Assuming you really don't know, testing your audience first is also a way to start researching.

In addition, Facebook ads are availableAd audience analysisTools can help you brainstorm and use it to understand your audience's behavior and characteristics.

Facebook ads offer a number of conditional values that can be used to target a preferred target audience, which is really handy to use, but if you want to target specific people, first look at how likely they are to be interested in buying a product or completing a conversion. What do they tend to like to see? Are you really their dish?

For example, you might think that someone who likes Starbucks might buy your coffee product. In fact, it is true that some people will, but perhaps most people will not accept it because this group is too broad. What's more, your coffee products are not as attractive to them as Starbucks.

As a result, targeting too broad a crowd is also an act of insufficient thorough audience research, and many people are happy to add many of the relevant conditional values (see chart below), in a way that you don't know for sure why, for better or worse.

So the problem with most people running ads is that good times don't know why, bad times don't know why they don't. Naturally, you can't replicate successful experiences effectively, avoid mistakes as much as possible, and get good results by luck!

For this part you can do this, when the ads are experimented and tested, just test one variable at a time so you know what the factors are. Is it the audience? Is it a picture? Is it age? Or what leads to different results?

There's nothing wrong with using any paid ad that advertisers want to spend their money on a knife edge and get a good return. But some people based on the idea of spending small money to make a lot of money, but also asked for results to be seen on the same day, obviously this view of advertising is very narrow, more often is bound to be disappointing.

For some products and businesses, advertising may be able to see results in the short term, but this is not a situation that can be used by all advertisers. At first,Collecting data and analyzing adjustments are key。

That's why it's important to have a clear idea of how much you're willing or able to spend to get a customer. Suppose your product costs 300 yuan, and you sell the product for 1000 yuan, which allows you to use about 700 yuan to get a customer and level advertising expenses.

Before testing your audience and ads with enough data, it is recommended that you try not to make any decisions about your ads, such as arbitrarily pausing or adjusting them until you reach at least 1,000 people. There is enough data to at least get the right information from your ad performance, even if you don't get any sales or conversions.

Wanting immediate results can also produce another bad outcome, and it simply doesn't work when you don't give Facebook ad time to learn. If you haven't installed a Facebook pixel yet, be sure to install it, which is an important basis for Facebook ad data tracking and learning targeted optimization. Facebook pixels are not yet installed to be seen:Do you understand facebook pixel installation? I don't understand what I've seen。

For example, if you run an ad campaign that targets conversions and is optimized for buying behavior, Facebook may not know what a customer looks like at first. However, as time and purchases increase, the data will make it clear and specific, making it easier to find your TA.

Even if your primary goal in running an ad is to sell the product, there are more possibilities for the return and value that your ad will get.

When you put an equal sign on buying ads and getting customers, this perception is not only inexplicable, the frustration can be huge. And before you have enough knowledge and skills, it's really hard to do that right away. After all, product homogenization is now very significant, and consumers have a lot of choices, not you can't help it.

In fact, you can get a lot of extra value from failed ads to get more customers in the future. For example, you can get:

Alternatively, you can get more data from paid traffic, and it's highly recommended to install Google Analytics at least on your site, which will help you determine whether it's an audience issue, a website issue, or something else.

Good advertising is not a single link, from a professional point of view this is a system engineering, the need for each part of the closely linked, ring-linked, everything is content, is a product.

So it's not enough just to understand the audience, because good ads don't just go to the right people, they also need the right material to get the audience's attention and get clicks.

Here are some of the highlights of crafting creative material for your ads:

Watching more ads from peers or competitors can help you get more inspiration and ideas for creative material, and when you don't know how to do it, imitate it before you ask for innovation and self-style.

In addition, the lack of data on advertising is also a big mistake, if you do not look at advertising data, all the adjustments and ideas have no basis, it is difficult to better understand the performance of advertising. Audiences, pictures, paperwork, effectiveness, etc. all need data to support them, not by feeling and guesswork.

If you're a seller, you won't be able to deliver, but be sure to learn to look at performance analytics data that will allow you to avoid some ad delivery mistakes and find your precise audience.

Facebook ads are easy to learn, but also really need some time to get good experience and ideas, everything do not worry too quickly, sometimes slow is fast!

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