Advertising is a particularly important thing for Facebook ads and Google keyword ads.

But about writing a case, often look very simple, but it is a need to study the technical work, especially our foreign trade people are facing foreign consumers, in the case of paper editing more difficulties, then for this difficult small editor collected some can help you dry goods, let's look at it.

First of all, let's be clear about the fact that the ad is written for the target audience, not all of them, and that the address not only attracts the target audience to see your ad, but also conveys its value and audience expectations:

You need your product

Money to buy products

Now willing to buy

To grab the user's attention immediately, the ad text should be displayed in a simple, direct, and clear way.

Because the human brain is lazy, the more direct, the simpler the expression can be quickly noticed and recognized. Sometimes, speaking out directly is the most effective way to get Facebook users to notice ads.

A problem-like essay can stimulate our curiosity and awaken attention through the subconscious. But before you do, it's important to understand that the problem has to be about the audience or want to learn more, and it's best to make sure your readers are aware of it or can agree. Because it's hard to be curious about things we don't know or are not interested in.

The command title is a tough way to tell the reader exactly what to do, which has a stronger demand for action. For example: contact us, request a click, request it now, attend an event... and so on. Use this advertising title to make your proposal strong enough and positioned clearly enough, otherwise it would be futile to order it.

Maybe your customers will sell products and bring in new customers more than you do. Because in general what your customers say can have a big impact on potential customers, because what the beneficiaries say is the best proof. So, there are times when we can ask customers to help you say that this type of title is a great choice and can also help you filter out customers who are really interested in your product or service.