Cross-border worry-freeID:STLB-36HAPPY

Are you raising Facebook? Worried about the click-through rate of your ads?

Are you worried about what advertising content you're making?

Don't worry, here are 6 of Facebook's best ad image types.

01  A smiling, happy person

Do you know what kind of images are most popular on Facebook?

The answer is, the girl's smiling face!

Smiling or smiling faces has been widely shown to be an important factor in increasing the click-through rate of images.

How does that work?

1. Put a smiling model on display next to the product.

2. You can show a smiley face where the customer receives the product or is satisfied with the product.

02  Color.

We know that Facebook is designed in blue and white, and if you show up in a New feed with similar images, most people will skip it because they don't have enough recognition.

So I suggest:

1. If you're logoThe picture of the product is blue, I suggest youChange to other, brighter colors.

2. Make sure that the picture has contrast with the product background you selected.

3. It's in the adBright picturesAnd participatory paper titles will improve you Facebook click-through rate.

03  Facebook Ad LOGO

Even if you use a lot of color, combined with the sales of beautiful girls, or cute animals,If your logo image is too easy to identify, your ad still can't catch the eye.

If so, in the long run, although users can easily remember your brand, but still have an impact, if you highlight your logo, in the long run this kind of advertising can still be.

Here I suggest that you:

1. Use Facebook's power edit to create a Facebook campaign, and then create an ad group related to your logo.

2. This allows you to tell which ads are good and which are not, so you can get rid of those ads with low click-through rates。

If you think your logo can get your users' attention, then it's recommended that you try it.

04  meaningful proposition

Meaningful proposition refers to the call to advertising things with discounts, promotional words can particularly attract the attention of others.

So you can:

1. Hold an event or display a prize in a picture, like "Win a $250 gift card."

2. Use e-books as prizes.

05  Use the most popular types

Like what.Lovely animalsLovely kids, etc.

06  Use funny or fancy photos as creatives

This kind of material can generally catch other people's eyes for the first time, but still want to combine your brand to do,You can't give up building a brand in order to catch your eye.

In fact, a lot of photos we have to do AB testing, know the types of ads above, which are more popular or to combine your own products to test.

Not only pictures, text, titles, descriptions, countries, geographic locations, languages, interests, bids, crowd targeting, or even landing pages are important factors affecting an ad.

by the way here to share a trick to my own experience,Your fans can give you more attractive pictures and excellent marketing papers.

1. The pictures you choose should be related to your product or service.

2. The pictures you choose should be colorful and catch the eye.

3. Avoid pictures with too many text descriptions.

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