Photo Tutorials . . How do I set up a core audience for My Facebook ads?
The following article comes from 8 hours after work Author Andy South Stream
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The core audience is the default targeting option for Facebook ads, which are set at the ad group level.
If you want to target your ads to different audiences with different bids, you can create different ad groups for different audiences to see which group of ad audiences is performing best.
In. Facebook Building a core audience helps marketers adjust their ad delivery based on demographics, regions, interests, and relationship networks.
When you build a core audience, you can add or exclude users from your target audience based on the following features, and the core audience can save as a seed user for later delivery.
There are four main audiences by region:
All users in the region:
Address or users who appear in the area
The user with the address in the selected area
The user who recently appeared in the selected region
Users traveling to the region:
Such users check in at or are marked at a location that is not their primary location for activity.
Delivery can also be used to target user areas to a more accurate audience, such as if you're targeting local residents rather than nearby visitors.
You can also use Geo Targeting's method, which is set to 17-80 km in an area or near a city, for example, if you want targeting Samsung or other offline stores.
PS: Ads will only run to people who have an address added to their profile or turned on targeting services.
Here are mainly set to gender, age group some of the settings, the latest 13-65 Years old.And keep in mind thatFacebook The advertising policy prohibits targeting under-age 18 Users promote specific categories of products, including financial services, gambling or lottery, as well as health and fitness products, including herbal and dietary supplements
In addition, you can also set the audience's education level, financial situation, life chronicle, parents, emotional status, work situation and so on
These templates are divided into very, very fine, we can according to their own product marketing check more detailed audience.
For example, click on the Life Chronicle, there are many options below to choose from, compare some of the more important life events, such as we are selling wedding products, you can locate these newly engaged people or people with male and female friends.
Targeting according to interests and behavior is very, very important, only by targeting the precise audience, the audience interested in your product can achieve good advertising results.
When you run Facebook ads before, you may also have encountered such a situation, exposure is very large but few clicks, CTR is very low, the reason may be that the target audience is not accurate, show ads to people who are not interested in your products.
According to interest positioning, there are many options, mainly the following large ones, which can be subdivided into many, many small options.
For example, the entertainment section below is divided into games, live activities, movies, television and other more interested, so in doing Target audience, try to combine products, to refine the audience.
In addition to choosing your audience in the browse column, you can also enter keywords of interest directly to choose, such as searching for people interested in your phone, and there are a number of options below, with Facebook on the right listing the size of the audience you choose to be interested in your phone.
If your audience is too large, you can choose to narrow or exclude your audience so that it's within your ad budget.
Your target audience only needs to meet one set of targeting criteria, not all of them at the same time.
When you add multiple demographics, keep in mind that each new feature reduces the total number of people your ad group can reach. Audience size indicators help you find the best balance.
Targeting your audience by behavior is also a very important part, such as targeting users' online purchases, online activities, devices used by consumers, and so on.
You can refer to the screenshot below, Click on these large sections below and divide into many small sections. You can click on the following small section to take a closer look, here is mainly about positioning for the use of mobile devices and the length of time.
Targeting users and usage time by mobile device users is very important, especially for mobile phone brands.
For example, your competition is Samsung, Apple these phones, you can locate users using Samsung or Apple, such as the phone's time cycle is 1 year, you can locate the use of more than 1 year samsung phone, from the competition phone to get traffic, and thus convert into their own brand of users.
You can locate specific phone models and how long to use your phone:
Once you're saving your core audience, you can reuse and reference it when you create your campaign in the future.
All saved, custom, and lookalike audiences associated with your ad account can be accessed through the Ads Manager or the Audiences section in Power Editor.
You'll see a list that lists all audiences and their size and status at a glance.
Click on the name of any audience to open the Audience Details page. You can edit or delete a selected audience, create a new audience based on the selected audience, or view the history of the selected audience.
Audience overlap means that the audience goals you set have the same goals.
Audience overlap is not necessarily a bad thing in itself, but if the percentage of overlap and the budget for overlapping ad groups are high, you choose to go in the same way2Group audiences running ads can have adverse effects that can lead to this2The process of simultaneous bidding by ad groups results in advertisers paying a higher budget.
Check the box next to the audience you want to compare (up to). 5 )
Click on the action > Show audience overlap.
If your audience overlaps more and has an impact on your ad's delivery, you can modify your ad group to target more specific segments of your audience.
Combine groups of audiences with high overlap percentages into a larger group of audiences.
Evaluate the timing of your ad group to determine if it can run at the wrong time.
Exclude similar audiences.
Go to "Discovery" - "Take a look" browse "Friends are watching"
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