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As a social giant, Facebook has a strong stickiness both in terms of users and usage habits, in addition to chatting with friends on Facebook, sending status such as pictures, videos, files, he is a marketing gathering place, for many companies, the main channel of streaming is from Facebook!

So when you're going to market on Facebook, you have to let your customers know that you already have an account on Facebook (traffic channels aren't static, we have to change as users migrate, which is especially important for B2B friends).Here you'll learn about Facebook's marketing strategy, which includes how Facebook combines with the site to channel, how to increase Facebook's fans, and how to successfully host events on facbeook.

Place your existing social channels in a prominent location on your site, and you'll tell your customers that you've opened social accounts in other social channels, so they can click directly on links to your other social platforms and interact more directly with you socially.

Don't worry about this low usage rate, foreigners are not fools, he spends money is sophisticated, is more serious, he will observe the performance of your products in other locations, such as they like to see "out us", ask how many people will pay attention to "about us" this option? When you're downloading software, how many people will be careful to observe the "consent clause"? But foreigner's thinking is not the same as ours, he is much more serious than we think!

If EDM is one of your marketing methods, or if the customers you contact are basically contacted by email, it is recommended that you place your social icon in the message, which can also increase your social attention.

If you're hosting an event at facbeook at this time, you can just add a link to the event in your message, similar to call to action! For example: Want to receive a gift from us? Like us on Facebook!

At the same time, you can send a wide range of messages to promote,Email you can consider sending Monday to Wednesday morning, which will have a higher click-through rate!

Here is a common example, like WeChat, you can see that many businesses continue to promote their public numbers in the mall, although Facebook does not provide a QR code, but the idea is the same, we can still be online publicity.

Posting at the right time will undoubtedly allow more people to see it, so you need to use your usual posting observation to see which time slot it will be better to post. Or you can use tools such as facbeook insight to see which posts are popular at which time.

In addition to the built-in Facebook insight tool, there are other tools available to you, namely Hotsuite, Sprout Social, and simplemeasured, to help you see a lot of useful data, such as what day of the week is best published, what time of day, and what keywords are most popular!

Now that Facebook has 3 billion monthly active users and 3 billion users, think about the concept that your posts must stay active enough so that you can attract more people, so preset posts are necessary

Now many websites can see directly using Facebook to log in, product details also have a place like or share button, these are facbeook provided plug-ins,These plug-ins are great for users to shop quickly, or to share your products directly on his social platform, which is great for proliferation!

Using Facebook ads is sometimes really necessary, and Facebook ads are not as expensive as you might think, especially when you've been using custom audiences before. Advertising on facbeook can affect your follow numbers and business performance, which has to be said that continuous testing and investment is necessary because you need to know the power of Facebook's re-marketing!

When you advertise, be sure to understand what you want to achieve (the goal is clear), so you need to understand the following:

1. Must be accurate to your expected user base (country, age, gender) If you have tracking using Google Analytics tools, you can match this data in optimizing your Facebook ads, i.e. re-targeting

2. The image of the advertisement should use some material that can be involved (which can arouse participation).

3. The description part of the advertisement should also include participatory or some simple, easy-to-understand text

If you have a product for sale, you may be able to write a description like this (for the above):“If you think giving gifts can make someone smile, Like Us today!”

Since these descriptions are simple and easy to answer yes or No, most of these users will answer yes, then he will go to perform this Like us today action, so that you will become a fan, believe me this is definitely a very okay method!

Facebook's contest can attract a lot of users, and doing activities can also bring a high level of engagement to your facbeook page, which can increase the quality score of your page. Descriptions like "call to action" are more than 5.5 times more engaged than those without posts!

Socially, everyone wants to be the focus, and if you're in the same mood as everyone else, the mood must be different, so using the hashtag appropriately can get fans closer to the page.At the marketing level, you can even use tags for viral marketing.

Data show that 35% of users click on the like through the custom tab setting on Facebook (because he has to click on the like to be hard- and hard-nosed) and 42% of users get their prizes through the like page, so points 10 and 8 are the same, both get fans and increase page engagement.

If you want to develop it yourself, but it does require a bit of technology, but it's definitely not as hard as you think, and there are free apps, especially The Static HTML-iframe tab is pretty powerful....

Again, you mustn't market Facebook as an island!

So the above uses other pages for publicity, you can understand to do cross-promotion within Facebook, that is, and other groups, other pages, other red people to push each other.

You can find that the reach rate of pictures and videos is much higher than the mere text arrival rate!

Using images can increase participation by 120%, and if you upload multiple images including album images, the percentage increases to 180%, which is compared to plain test

It is especially recommended that you use shortened links, such as bitly.com can also be customized, better.

Give you another data, characters in 250 can get 60% participation, if the characters in 80, you can get 66% of the user participation, so the answer is self-evident!

Facebook group has 3 kinds of permissions, open, close, private, different permissions have different functions! Which one to use, here's to explain:

1.Open group

Anyone can see this group (you can see posts, but you can't post them) and generally set up open groups to build trust, exposure, especially if you want to promote your brand, you can use this feature.

2.Close group

Messages can be seen by anyone in the group, not visible outside. Close groups generally don't want to be public on a large scale, for example, you can only accept the opinions of people in the group and want to listen to their attention. Or groups within the company that don't want to be made public, then you can use the close group. At the same time, using this function can also answer or solve some internal problems.

3. Secret group

Belongs to the completely private group, only the internal talent can communicate, the outside person can not apply, also can not search this.

The average person uses open group or close group.It's interesting, there's a lot of fun to communicate with, especially on for sale post and the comments in the group.

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