You might think it's an idiotic problem, but in fact a lot of people still don't know that for big brands, they're for branding, but for the vast majority of small and medium-sized businesses, it's about getting more consistent and accurate traffic to their websites.

If you're a professional network marketer, you're sure to understand that what really determines the success or failure of your marketing efforts is whether you can create a channel that can consistently and steadily get accurate traffic, not just traffic.

Because it is not difficult to get traffic alone, the key to solving this problem is to choose the right channel to promote, this channel must have the following four points:

1. The user base is large enough:Facebook had 1.86 billion users on February 1, 2017.

2. Be able to retain users: Facebook has a fan function, as long as follow your account, you later update the content he can see, the purpose of the retention function is to ensure stable traffic, think about you do google adwords promotion, visitors to your site, after closing how do you push information to him? It's hard, but Facebook makes it easy.

3. Positioning functionFor example, if you're doing language training in Kuala Lumpur, you can target people through geographic locations, you can target women's clothing, you can target ads to reach customers by age, gender, hobbies, so you can get accurate traffic, which is critical. Imagine 100 people coming to your site, 50 people placeing orders and 100 people coming to your site, what's the fundamental difference between one person placeing an order? It's the accuracy of the traffic, and Facebook has it all.

4. Recommended featuresThis is the key to the growth of leads, such as when you get 100 followers or friends through Facebook ads in the early days, then Facebook will recommend you to those 100 people's friends, and when you send an update that is retweeted by these fans, you can get more recommendations, which is an advantage that google adwords can't reach.

Now that you understand why we're promoting it on Facebook, our goal is not just to get traffic, but to create a channel that continues to deliver precision and growing traffic, which is the key to breaking through 100,000 or even millions of traffic later on.

Anything you not only need to do fine to produce results, you also need to make it into a standard system, and then persistent follow-up, those fans hundreds of thousands, or even tens of millions of large numbers behind a relatively perfect promotion workflow, even if the change of personnel, will not affect the promotion work, these need us to set in the beginning.

So whether it's a big business or a personal entrepreneur, we follow a core principle when we make a Facebook promotion plan, which is very simple, as follows:

Ways to get accurate fans:

1. Use Facebook paid ads for accurate crowd reach;

2. Import to facebook account through the original customer email, get seed fans, and get relevant recommendations;
3. Intersection field large FB to help forward;
4. Through article publishing, interactive access to new fans;
5. Get more new fans through other channels, such as instagram, website, email signature, etc.

How to get fan recommendations and retweets:

1. The length of the published article: the length of the article in 2000 to 3000 words is the easiest to forward;
2. Types of published articles: the problem-type article forwarding rate is the highest, followed by the type of picture;
3. Content update point: 10 p.m. to 12 p.m. release can get more interaction;
4. Content publishing frequency: Generally the higher the frequency, the more recommendations and forwarding you get, but you have to master it yourself.

It is worth noting that different industries apply different methods, which is why I rarely emphasize specific methods of operation, but more attention to the method behind the core ideas. For example, one is a Chinese foreign trade company, one is a local law firm in the United States, do you think the two companies on Facebook to promote the same approach? It's almost impossible.

Even two companies in the same industry, because of their different characteristics, their Facebook marketing methods will be different, so don't die to promote methods, it may lead you to the end.

The above two steps you have mastered the core idea of Facebook marketing, and how to develop a promotion plan, here is the implementation phase.

At this stage, we must strictly quality and quantity of the work done, adhere to a period of time naturally see the effect, but in fact not as simple as we think, because you will find that marketing promotion things are very trivial, you simply do not have enough time and energy to deal with the work.

This is when we learn to use some off-the-job software that can greatly improve our productivity and even be used for performance management.

Search facebook management tools on gogole and you'll find a whole bunch of software that's basically about the same, with several key features, such as regularly releasing updates, counting fan interactions, marketing team collaboration, and more.