10 smart and simple ways to market Facebook

If you don't browse the Facebook feed

My day will be hard

By most salesmen

According to DMR, 65% of users log on to Facebook every day.

As marketers, we know how important it is to have Facebook.

But we also know that it's becoming increasingly challenging to stand out from your peers.

With more than 1 billion active users a day, marketers are better at increasing audiences and business through Facebook.

It's hard, but not impossible, for you10 smart Facebook marketing ideasto help you stand out in a crowded sea of social interactions.

Card location-specific audience

Do you know? Your audience can be 31-56-year-old French- and English-speaking women who live within 10 miles of Boston, Massachusetts, and who are "fit moms" for elementary school students.

Enough detailed ad targetingis one of the main reasons for Facebook's marketing success.

You should use dedicated time and resources to analyze the customer base and form the buyer's persona;

You can then use these roles to track who is most likely to be interested in your product or service.

Note that if your analysis is too explicit, this strategy may be creating for youNegative impact, so pay close attention to your audience definition tools to make sure you're not targeting your role too carefully, which can result in no one seeing your product.

Left: Your audience has a wide range of choices, so you're expected to have a lot of them.

The audience is expected to reach 180,000,000.

Your target population: People living in the United States.

Right: Your audience choices are already clear.

The audience is expected to reach 30,000,000.

Your target population: people living in the United States, over 30 years old, women, healthy.

In addition to audience control, Facebook ads delivery time, location, delivery costs, etc. can be controlled.

Your advertisement you said, low into precision marketing overseas markets!

Hold simple competitions to increase participation

Facebook's game is nothing new.

You may have been in contact with a lot and may even be involved in some.

But have you really tried to host one yourself?

Hosting contests in an enticing way is one of the best ways to get advertisers into Facebook. Would beer lovers not want to visit one of Boston's best oktoberfests for free (see ad below)?

"We asked some people who drank Harpoon what "love beer, love life" meant to them. Share your moments about "love beer, love life."www.lovebeerlovelife.com on.We'll randomly select a winner, and Harpoon offers you and three of your friends free tickets to Boston for the Harpoon Oktoberfest.”

It's best not to get too complicated in the competition.

Guided by Harpoon's example, simply ask people to submit photos containing your product and then randomly select a winner to offer an interesting trip.

Create short, engaging video posts

Have you ever tried to market your company via video on Facebook, but people don't seem interested? This can be one of two reasons:

• Your video is too long

• They just weren't attracted

Facebook users want recreation. They spend their time on social platforms, perhaps to time them or to learn about their friends' dynamics, so you need to provide interesting content to quickly distract them. So, is there a better way than by making a video?

Other marketers are seizing on the trend. Between April and November 2015, the average daily video views on Facebook went from 4 billion views to 8 billion.doubled。

Companies like BuzzFeed have found the secret to driving video interaction: staying short and pleasing, while using visual thumbnails.

I spent about 2 hours watching these short video recipe posts on BuzzFeed Food's Facebook page.

Use eye contact in the image

People often follow visual direction clues from others. If everyone in the room looks up, you look up, and that's human nature.

"Humans have a natural tendency to follow the eyes of others, and we are guided from birth to follow arrows to where we should look or go," says Gregory Ciotti of Help Scout.

Use this fact to focus viewers' attention on the most important parts of Facebook ads. For example, if you have a strong call, you can show a picture of a person looking at or pointing to those words.

Take a look at Moz's Facebook post below - the image shows a clear path that guides your line of sight, starting with Rand's gaze and moving with the red arrow.

Post a picture of a puppy or baby

Post pictures of puppies imitating humans or babies imitating adultsI know this tip sounds strange.

But it does work!

Why? Because who doesn't like dogs and babies?

Oh, dogs and babies have nothing to do with your brand?

So what? Make them relevant to your brand by providing them with interesting, brand-related titles. Bark Box happens to be in the pet industry, but they're really good at posting cute pictures of dogs with anthropomoric titles.

Text: So you're not going to pause the movie while I'm in the bathroom?

When you're marketing facebook, it's best not to take yourself too seriously. Adding some fun to your posts will appeal to busy, unsysxual people. It's the perfect formula: baby plus headphones and suits plus adult titles that always make people laugh.

Target potential customers you already have

Did you know you can upload an email list directly to Facebook and show your ads to that audience? Facebook's Custom Audience feature allows you to target potential customers you capture from briefing registrations or other lead work, or the current customer base you're trying to increase sales.

In addition to focusing on crazy target audiences (see recommendation s1), you should also create ads for existing contacts, but need to be more personalized. For example, suppose you have a list of people who have downloaded a guide entitled "Build an Introduction to Your Own Website." You can upload the person's list and post highly targeted ads for them about the guide, and all you need to do next is take their site to the next level.

Copy your primary revenue to build your audience

We've discussed strategies for creating relevant audiences; Once you get enough data, you can clone your best-performing Facebook audience.

Facebook's Logolike Audience feature lets you reach your existing audience and expand your reach by looking for new leads with similar attributes.

You can almost replicate your best customers.

It's as simple as that!

Take advantage of interesting employee photos

Facebook is all about people. Facebook's original goal was to interact with friends, not advertise your business, but it's easy for marketers to forget that. The problem is that simply pushing product-related messages will only keep you going. You need to show the people behind your brand to connect with your audience.

There are a lot of companies that do well - unbounce, for example. Their Facebook business page shows employees in a humorous and relevant way.

Text: We wear black on Friday.

Pay only for your best content

You may write reports every two weeks, monthly or quarterly to find out what resonates with your audience through page views, sharing, comments, and other engagement metrics.

With all this knowledge, you should use the data to determine the focus of your budget. Invest more money on the best content to get more exposure.

Essay: Say no to promoting junk content。

I don't sell every tweet, but when I do, their participation increases by 15%.

It may seem common sense, but it's easier than you think to let the content about rock stars fade away and dust the corners. Stop doing this and go and give your superstar performers a second life by running Facebook ads.

If Evergreen content performs well when it was originally released, it will still resonate with more viewers. (This is especially useful for content that doesn't rank well in organic searches.) )

Use emojis

According to AdWeek, 92 percent of online users use emojis, which they often use to express their feelings more accurately than text. Emojis are a bit like dogs and babies.The purpose of this example is to add personality and emotion to your text by using emojis in your Facebook marketing posts。

Frequent users think emojis are more accurate than words to express their feelings.

Female: 84%

Male: 75%

It's as simple as that. You may not know that Facebook ads could be your fastest growing marketing channel!

Case sharing

This is a lighting industry customer case, the lighting industry competition can be described as incandescent state, October 28, as of 17:37, a day Facebook received 20 inquiries!