With more than 1.4 billion users visiting Facebook every day, huge traffic has forced marketers to focus on the potential impact of social networking on businesses. There are about 80 million businesses on the social network, according to Facebook.

Now.Some B2B marketers are also questioning the impact of Facebook's marketing, saying: "This may be good for B2C, and users don't have access to our business when they view photos of their friends on Facebook."”

In recent years, as algorithms have changed, the competition for paid rankings has been fierce and costly. Only 38 percent of B2B marketing, according to a 2017 benchmark study by content Marketing Institute and marketing professorsFacebook is considered an important channel for the success of their content dissemination. But we can't deny that more than 2.2 billion active users are located around the world every month, and more and more platforms and communities are gathering everyone's interests around each otherset together. In terms of traffic, we can't say that Facebook is worthless as a marketing tool.

This remains an unexeveded opportunity for the B2B industry. In fact, of all these users, business decision makers spend 74% more time on Facebook than others, and their participation is not proportional. Just ask.How many times have you checked your own message notifications this week? Facebook is an important way for everyone to get information, and it has become a deeply rooted part of our lives and culture. It may not work for you, but it doesn't helpFacebook really brings a lot of great benefits to our business.

Here are some of Facebook's positive marketing implications:

Today, what's on a News Feed page may not be what visitors want. Strategies that worked a few years ago are now less effective in the face of colder, less engaged audiences. But when it it it to social media marketing,Facebook offers more ways to reach your audience than any other network.

Sponsored posts have advanced targeting features and options that let you engage new audiences for brand presentation or click.

For example, similar audiences can use existing email lists, site visitors, or customer groups to help you reach new people who are relevant to your business. Hawke Media, Los Angeles' fastest growing digital marketing agency, is a leading outsourcing firmThat's where CMO and marketing agencies' Facebook advertising strategies started, giving them four times the return on advertising.

In addition to your own pages, there are other ways to reach people, such as Facebook groups and influential marketing. These sites haven't been hit by brands appearing in news headlines, so they're notUse with your page to increase exposure. Once you've used these strategies well at the source of your marketing channels to help drive traffic and build brand awareness, you can start developing and transforming your audience.

Your audience needs to warm up in order to maintain their interests, instill your strengths in them, build trust with them, and be prepared for marketing.

Now that your audience has spent a lot of time on Facebook, why not interact with them here? Instead of just using the web to drive traffic and attract visitors, let people enjoy the Facebook experience while trying to be flatpromote dialogue and activities within the station.

To put your brand first, it's easy to cultivate your relationship. For example, you can use snacks to engage your audience on the following:

· "Old, rustic content," such as text posts and photos

· Record the video

· Live video

· Facebook groups

· Messenger robot

Of course, the best way to sell is live video. 20% of Facebook's videos are live, so marketers trying this form have a clear advantage.

Take entrepreneur Tai Lopez's Facebook page. When he started streaming, 6.4 million fans saw notifications about his content almost every day, and the notifications were almost top of their news feeds. Then, these recordingsIt is automatically stored in an easy-to-access video library as evergreen content, where people continue to be encouraged to participate and engage and relationships to develop.

We can use communities, influential people, and advertising to create interesting topics to engage our audiences. It's not hard to create a high conversion rate event, it's all about giving enthusiastic audiences what they want at the perfect time.

Before that, you need to build a way to guide them to you. Facebook lets you pinpoint your audience at every stage of your marketing channel and personalize your campaigns to end users accordingly. In addition, we canSet up automatic update publishing.

For example, BigCommerce, a Texas-based private technology company that develops e-commerce software for businesses, now handles a total of $16 billion in sales, allows store owners to:

· Update inventory synchronously

· Track customers

· Create product-centric advertising ideas

· Scale promotion for different products

Instead of manually creating activities on each page, we need to serve only those who have viewed the product pages, reducing our workload.

Even after a customer has been converted, Facebook is good for your marketing. Because it's a powerful maintenance tool that you can use as a service channel, customers don't hate tools that help them.

Here you can create positive content to serve your current customers, solve common customer problems, and improve the quality of our services. Let new and old customers know that they can visit the brand's Facebook page to get information about the apptutorials and solutions.

Messenger bots, purely people-oriented Messenger conversations, and Facebook groups offer many new opportunities to talk to customers and solve problems. Facebook has recently taken several steps to make branding more easier than neededPushing content to customers allows us to reach these groups, and we can use Facebook to serve our customers more directly.

Creating a group in the community allows you to build relationships with more customers, such as Brands like CoSchedule, in a way that allows you to serve your customers online, given the reasons the Facebook community is talking about the fire.

Companies that create groups can contact their customers directly in the community, respond to customer questions, and gather customer comments. Crucially, in this group, active customers can help each other.

In addition, Messenger bots can aggregate information without customers having to look for it themselves. For example, customers can get order information and shipping updates through the Messenger robot to improve the user experience and attract customers to buyBuy more goods.

Facebook is not only powerful, it's also flexible. No matter what kind of business you run, there are plenty of marketing options, and B2B marketers must face up to the impact of facebook's market.

If Facebook isn't part of your campaign right now, start using it, set aside some time to mash up, start some testing activities, and see what happens. Anything needs to be practiced to be good at it.

(Compilation / Global Search Abby)