Foreign Trade Dry Goods: B2B's successful marketing cheats on Facebook
In fact, Facebook can be a "lonely place" for B2B marketers, says Joe Chernov, vice president of content marketing at Eloqua, a marketing technology company in Vienna, Virginia:”
。 Even if your business is for other companies, such as selling air conditioning systems to commercial real estate developers or providing e-mail marketing services to nonprofits, one person (or group of people) will eventually complete the purchase. Think differently - even for B2B, the goal is still to reach and attract the living.
At the same time, Facebook is a busy place. It has a bigger population than any other country in the world except China and India. According to Facebook, its "citizens" are very active, visiting the site an average of 40 times a month for an average of 23 minutes per visit. This means that B2B marketers may compete with more compelling things, such as photos, party invitations, and the way a handsome guy from high school is now.
Getting potential customers to "like" your page is critical to engaging them further. Typically, less than 1% of your Facebook followers visit your company's page again, but if they "like" your company, they can find out what's going on with your company through an automated news feed. Your Facebook page will be the foundation for building awareness and trust. Plus, it
In B2B's social media book, Marketing Superstars - How to Attract Potential Customers with Blogs, Linked-In, Twitter, Facebook, and Email, the author describes four main elements on the software developer's Facebook page designed by software developer Brainshark to effectively attract "likes": a very eye-catching orange arrow, embedded video outlined by the company. Sign up for a free account link and quiz the company's invitation based on cloud computing software.
ClearRisk, a risk management firm in St. John's, Newfoundland, does a good job of doing this. It offers free and informative e-books that users only need to fill out contact information to obtain. Once visitors "like" ClearRisk's page, they will be directed to an embedded application form, leaving their contact details, and ClearRisk will email the e-book.
Social media marketing company Involver communicates its brand value on Facebook through videos, PDF documents from Facebook's success story collection, and customer identities. It also has a clear sign of attracting new customers - the newsletter subscription logo.
If the prizes are picked right, it's a great way to attract fans. What kind of sweepstakes work is useful for B2B companies with a specific customer base? Eloqua asked itself, and in turn launched a project with Empire Avenue, a virtual stock exchange, where users who "like" Eloqua will be eligible to participate in the game site raffle and receive virtual currency.
Facebook uses one called , bury boring content and determine which content will automatically appear in the news corpto. So For example, content that is practical and creative, or private events or interesting events that are sometimes of hype value. Make sure that the content you place is compelling, attractive, and relevant to the interests of your target customer base.
EdgeRank gives videos and photos more weight than this text, so you'd better tell a story in a more intuitive way. By the way, don't forget the weekend: it's the best time to attract fans who can't get online on weekdays.
For example, embedding gadgets and plug-ins into your company's website can also increase user interactivity. Integrate your Facebook sharing identity into your site's homepage and emails to customers, making it easy for your customers to share offers with friends to increase your visibility.
Welcome to the industry's first microseal (cgdsdscg)
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look