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With the development of the Internet, when the network becomes a mainstream media. Then you may experience network delivery problems at any time. Faced with a wide variety of advertising patterns and professional nouns: CPM CPC CPA CPS, will you be the big one? Do we choose flash or video? Or in the form of a picture? So what exactly do you need to do to achieve better online ad delivery? Let's talk about my past work experience.

1, audience analysis

To do online advertising first of all for the product audience analysis work from the age, gender, income, occupation, interests, preferences and other aspects of the data statistics, analysis of their frequent visits to the site, and then analyze whether their motivation to visit and advertising purposes consistent.

2, audience behavior analysis

After audience analysis, we can basically conclude that our audience likes to browse those sites. But there are many kinds, for ordinary advertisers can not all go to the delivery, and this delivery is not particularly accurate. At this point, we need to analyze, one by one, what our audiences are visiting these sites for, and determine whether their behavior is relevant to the purpose for which we run our ads. If they're looking at beauty news, don't expect them to buy cups or some nice cutlery although their audience may be this group. If it's selling perfume or a mask, try it.

3, the target site filter

The key to choose the condition is to see the site's traffic, it is important to note that if you are running a secondary page, you must not be fooled by the entire site's traffic. The principle of choosing an ad serving target is that the more the better so that you can choose the most cost-effective through a lot of comparison work, but because of the workload, generally 1:5 ratio, is to run a website to find 5 sites as candidates. Let me explain why we chose so much, because our ad model hasn't been determined, whether it's pay-per-click, pay-per-time, or sales-by-sales? If our ad mode cannot be targeted for acceptance then we can choose other sites.

4, advertising details to determine

When the target site for your ad is determined, we'll go back and determine the details of your ad serving. At this time we have a lot of data in hand, first of all, we clearly serve the purpose of advertising, there are many purposes, there is a simple increase in access (brand awareness), there are want to improve membership registration, there is want to get potential customer information, there is want to directly generate sales. This basically determines which ad delivery model we use. We then determine which delivery subjects are based on the audience and the nature of the site. Delivery time is based on the delivery model and advertising budget, if the traditional delivery method is generally a month for a cycle, if it is a commission mode is also monthly settlement.

5, advertising negotiations

When a lot of details are identified, we need to negotiate with the target site we have chosen for advertising, the most important of which is the price of the ad. Because there may be a company-sponsored website, or there may be a website for a personal motherboard. So there's a big difference in price. Personal websites are more flexible than they can be talked about. When the advertising price, delivery time, the expected effect is determined, it is best to contract the way to agree, contract writing to be as detailed as possible, in addition to the conditions mentioned earlier, to the site's visits, domain name related information should also be recorded. It is important to note that the expected effect and the conditions for stopping advertising must be clearly written so as not to be controversial later. If the individual station director cannot be contractually bound, save it as an e-mail message, which is now available as evidence.

6, advertising materials production

This one is not in detail. I'll just say one thing: the most dazzling is not necessarily the best, all ideas should be based on the effect of the king. The production of ad items may have to be written separately. Stay tuned.

7, advertising official delivery and follow-up

It's also important to follow up after you officially start running your ads, and you can avoid more losses if you find problems in the process. At least to do weekly data analysis, to assess the effectiveness of online advertising. You can make some soft adjustments during the ad serving process, such as changing materials, adjusting the location of the delivery, etc