Facebook relaxes advertising bans related to cryptocurrencies
By Muyao Shenyao Translation: Miranda
Facebook is relaxing its advertising ban on cryptocurrencies.
Facebook has launched a "cryptocurrency product and service join request" that allows some companies to run ads on the platform, according to a blog post published Tuesday.
However, Facebook still doesn't allow ads for ICOs or binary options. In the months following Facebook's first action on cryptocurrency ads, Twitter, Google and other major websites took similar action.
Facebook provides specific information about the types of services it wants to advertise, according to the site. For example, Facebook asks companies if they have a license to operate, or if they are publicly traded.
Facebook has also released a legal appendix outlining its policy on cryptocurrency advertising.
Notably, Facebook also said that additional changes to its policy are likely in the future.
Rob Leathern, Facebook's director of product management, wrote in a blog post:
"Given these limitations, not everyone who wants to advertise can do this, but we'll listen to feedback to see how effective this policy is and continue to study the technology so that it can be modified if necessary."
The move won praise from the cryptocurrency PR space.
Trey Ditto, founder of Ditto PR, a California-based public relations firm, described Facebook's shift as "a first step in allowing trusted blockchain projects, with cryptocurrencies and ICOs being the first to step in front of potential customers and investors." "
"This will drive Facebook's advertising revenue significantly, as most external projects are interested and have the money to run paid ads on Facebook." Ditto added.
This article represents only the author's personal views, does not represent the position of blockchain pencils, does not constitute investment advice, the content is for informational purposes only.
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