Facebook lifts cryptocurrency advertising ban
TuesdayFacebookAnnounced.The ban on cryptocurrency advertising was lifted with immediate effect. However, there are a few points to note in this decision. The company said it would allow ads and related content from "pre-certified advertisers" but would still ban ads promoting binary options and first-time token issues (ICO).
Facebook was originally launched in JanuaryPromulgated.Cryptocurrency advertising was banned when they said too many companies were "not operating with integrity at the moment."
While Facebook acknowledged that a total ban on all cryptocurrency ads was a wide-ranging change, the company said at the time that the new policy would "enhance the integrity and security of our ads and make it harder for fraudsters to monetize them by advertising on Facebook."
However, Facebook also said at the time that policies would be re-adjusted as their ability to respond to fraudulent advertising improved.
Fast-forward six months, and it's clear that Facebook is ready for the ferocity of cryptocurrency ads.
This time, Facebook asked advertisers to go againThe application processto determine their qualifications. Facebook requires advertisers to include on their application forms whether they are licensed, whether they are publicly traded, and other business-related background information.It's not known how Facebook staff will verify the information.
Facebook also reminded users in Tuesday's announcement to continue flagging content that violates its policies, in other words, we'll see some bad ads apply.
Facebook explained that its new requirements would prevent some cryptocurrency advertisers from promoting their businesses on the social network. But the company added that its policy in this area is one that is still under way.
"...... We will listen to feedback on how effective this policy is and continue to study the technology so that it can be modified over time if necessary. Rob Leathern, Facebook's director of product management, said in the announcement.
Google did so in March, after Facebook banned cryptocurrency advertisingIt was also promulgatedA similar ban was imposed at the timeMentioned.Many advertising products have "unregulated" and "speculative" problems. This month, Google began implementingNew policies。Twitter和SnapThere are also policies for cryptocurrency ads, in which Twitter only displays exchange and wallet ads provided by public companies, while Snap allows cryptocurrency ads, but bans ICO ads.
The cryptocurrency industry is rife with scams, so it makes sense for these mainstream platforms to make some rules about it. Blockchain industry mediaCoinDeskIn the first two months of 2018, cryptocurrency-related scams have cost consumers $532 million, according to federal Trade Commission data, it was reported Monday. an official of the committeeWarningBy the end of the year, consumers will have lost more than $3 billion.
Facebook said a total ban on cryptocurrency advertising would be lifted from Tuesday.
Photo credit: Bryce Durbin / TechCrunch
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