Facebook ad nods must-see, not to ignore the four operational priorities
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Click on "Facebook and Google e-commerce ad operations" above to subscribe!Facebook ads are still one of the most effective online advertising media, but it has some changes and unpredictable factors that make it particularly need to monitor and manage, if after the launch you abandon it, then the failure of the outcome is also necessary. I often liken advertising to investment vehicles, whether it's stocks, funds, foreign exchange... Wait, if you want the best return on your investment, should you ignore it after you buy it, or follow it up regularly? The answer to the above question must be very clear, and fb advertising operation is the same reason, but also the source of advertising optimization decision-making. I don't know how you manage and judge your advertising campaigns, or if you never optimize at all. In either case, the following four ad directions may help you understand how your ads are optimized and tested, and you're no longer just planning a budget to run your ads, expecting good luck: 1. Try different Types of Facebook adsFacebook ads offer a range of target types, each with its own working principles and purposes. For example, if you want to improve your fan reach, the most commonly used target type is Push Posts, while Attracting More Site Visitors is to get as many clicks as possible within budget and stream to your site. Therefore, the choice of advertising goals should not always be based on your habits as the primary consideration, which may lead to you missing a lot of customers, waste a lot of budget. Don't expect to be able to spread the world with a sweet-eating approach, which in many cases is almost impossible 2. Change Facebook ad text and imagesA performance of how good advertising activities, almost it is difficult to escape the fate of death, as the same sentence in general: people are not a thousand days good, spend a hundred days red. That is, advertising for the same audience, will only become more and more feelingless, tired, you will not be tired of not representing others also love you so deeply. This means that ads need to be updated regularly, and even when exposure is only a part of the audience, underperformance should be replaced because images and photo essays have a significant impact on click-through rates and indirectly affect spending costs. When you know through monitoring analysis that it's not ideal, testing ad images and paperwork is one of the most feasible practices, and this is an important process for ad optimization! 3. Test the difference between automatic and manual bidsWhen an ad campaign performs well enough, it may be difficult to increase its conversion rate, which can reduce the cost-per-click, cost-per-switch to get a better return (though in the long run, this is not the best strategy). The idea that you can start with "optimalization and pricing" instead of being static and expecting different results is crazy. Facebook's auto-bid feature is very efficient because it's inherently compliant with RTB Live Spot ads, but it doesn't mean it produces the best results and, in some cases, even costs you more per click or conversion. Manual bidding is ideal for controlling budget spending, but manual bidding is administratively time-consuming because it requires constant monitoring and adjustment to avoid significantly reducing ad exposure. On the other hand, if the bid is too low in order to simply control the cost, it will cause the advertisement to be as quiet as water, which controls the cost expenditure, but the advertisement will not move, but also lose its meaning. 4. Don't change your ad campaign frequentlyIt simply does not have enough time for data collection and evaluation. However, it is not that you cannot make any changes, and in some cases you must also adjust not to. For example: -- Not getting a satisfactory number of conversions or using automated bids results in excessive costs--Important data is bad, or advertising costs have exceeded presets--Advertising exposure is insufficient, and the fb advertising budget allocated cannot be consumed smoothly Facebook ads aren't very technical, and they take just a few minutes to run. However, it has a number of factors that affect the operation and effectiveness of advertising, so advertising is definitely not online is equivalent to the completion of the task. I believe you read the above 4 points of advice after some experience, there are many details I did not put forward, in short, if you despise advertising is only a matter of money and money, do not really understand the implications, then it will not only help you make money, but also spend your valuable time and budget.
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