Facebook . . Important updates! The ad account spending limit is adjusted to a still account
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To continue to create a secure and trusted platform environment, Facebook will begin implementing three new wind control measures by the end of September:
1, for some of the high-risk accounts placed $50 daily delivery amount limit
From September 30, 2020, Facebook will place some accounts that no longer run ads and have high risk, based on internal controlsA daily delivery limit of $50。 If these accounts restart the cost, Facebook will make internal audits and amount limit adjustments based on the mechanism of the usual dynamic daily delivery limit.
2, for the long-term no longer spend ads on the advertiser account to implement a closure
From 12 October 2020, if the account is no longer spent for a longer period of time,Facebook will block the account, regardless of whether it has been spent since it was opened.This measure will continue to be implemented.(Such closures do not affect DRR performance)
3. Set a cap daily delivery limit of $500,000 per account
From September 30, 2020, each accountThe daily delivery amount will not exceed $500,000。 This measure does not affect the other daily delivery limits that exist. In the meantime, if you believe that some accounts do have business needs that will cost more than $500,000 per day, please contact your business at least 2-3 business days prior to the actual launch date.
To maximize value for users and businesses, Facebook collects feedback from users who shop through Facebook products, including Instagram and Audience Network, to learn about their purchase experience. Based on user feedback, Facebook willRate each business on a scale of 0 to 5. These scores are continuously updated based on the latest feedback.
Low ratings on Facebook's Fan Pages may result in reduced Facebook ad reach or ads not running, and moreFrom September 29, 2020BeginFacebookTake into account the time the Fan Page was created.
1, for Facebook ad fan page founded > 1 year of advertisers (same mechanism as in the past)
01. If your Facebook Fan Page score is in the middle of 1-2, you will receive penalties for reduced ad serving (e.g. decreased ad reach)
02. If your Facebook < 1 point, Facebook will block your ads
2, for the Facebook fan page to < 1 year of advertisers (this major adjustment)
If your page rating drops below 2 points, Facebook will block your ads
If your Page score drops below 3 points, and if you receive too much negative feedback from customers that may result in limited use of e-commerce features, we will send you an email and post a notification in the e-commerce management tools and account content quality section.
3. Once your Facebook fan page has < 3 points, you'll receive itFacebook's email alerts, please be aware of emails and notifications。
For more information, click on the link to learn:
https://www.facebook.com/business/help/108127923199330
Facebook is about to add new restrictions on ad account sharing between Chinese merchants. From.October 12, 2020，All Business Manager accounts must be tied to a corporate entity to be eligible for ad account sharing, that is, to get the agency advertising account to share, or to share the advertising account to other entities, advertising distributors, etc.
This update will help Facebook improve the reliability and security of its advertising platform for users. Under the new rules, all advertisers who are cared for by the direct customer team are required to notify their Facebook sales representatives of the BM or subsidiary's association with the parent company when opening an account in order to confirm the binding in the background.
In addition, all ad planning resellers (second generation) BMs must go through the reseller's verification process to share the advertiser's ad account with the agent.If the second generation wants access to the reseller's verification process, it can contact the dealer directly.
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