Dry goods . . Facebook ads bid reasonably, two-step win!
Bidding - is a concern for many advertisers. Overbidding, fear of losing, too low, and fear of missed opportunities.
Facebook's ad auction system is highly equitable, with no need to speculate as long as you bid in real terms. Start with the bidding model and the way you pay, tell you the secret to winning the Facebook ad auction and start a successful bidding journey!
Source: Chek Games Sea Lord
Bids are the highest price an advertiser is willing to offer, not the final bid within the system.
Choose the right bidding model based on your ad goals
Facebook offers four ad bidding models that allow advertisers to get what they want based on their goals.
01
CPC (cost-per-click)
Click on different types of interactions, including likes, comments, shares, and link clicks.
Fits your audience size50,000 to 1 million
Suitable for advertising goals: Advertisers who want to engage people with clicks or interactions can avoid meaningless ad spending by simply paying for effective clicks.
02
CPM (thousand impressions)
Fits your audience size: 0 to 1 million
Suitable for advertising goalsThis model ensures ad coverage and is suitable for advertisers who want to increase brand awareness.
03
OCPM (optimize thousands of presentation fees)
Show your ads to people who are more likely to do what advertisers expect (such as downloading, clicking on links, etc.).
Fits your audience size: More than 1 million
Suitable for advertising goals: Advertisers who want to ensure ad coverage and who want ads to guide people to action or conversion.
04
CPA (cost per operation)
Actions you can choose include Page likes, pick up offers, mobile app installation, and more.
Fits your audience size: More than 200,000
Suitable for advertising goals: Advertisers who want to engage people to take specific actions, especially app downloads.
Choose the right bidding model based on your ad goals
In addition to choosing the right bidding model based on your advertising goals, the actual spot price is also important to give you more control over your budget. When you run ads on Facebook, you can choose between auto-bidding and manual bidding. Today we're going to focus on manual bidding, including the following two ways to pay.
01
The average fee is auctioned
That is, pay for the average cost of a single result you expect. If you use this type of bidding, Facebook will try to help you get as much results as possible while keeping the average cost of a single effort no higher than expected. The cost of a particular individual effort may be higher or lower than this average fee bid, but ultimately the average cost per effective will be equal to or lower than the average fee auction that you set up.
For a chestnut, let's say your budget is $50 and the average fee bid is set to $10. As the figure below shows, you end up spending $48 for six results, with the lowest cost of a single installation costing only $2 and the highest $12, while the average cost is $8 a time, below the average cost you set up.
02
The maximum fee bid
That is, the maximum amount you are willing to pay for each result. If you use this type of bidding, we'll try to help you get as much results as possible at a cost equal to or below the auction.
For example, set the budget to $50 and set the maximum fee bid to $10. As the figure below shows, because the cost of some of the launch opportunities is higher than the maximum cost you set, and you fail to deliver successfully, you end up with only four results, costing $24, with an average cost of $6 per effort, which is lower than the average cost bid, but you get fewer delivery opportunities.
Summarize:
· If you're more interested in getting the maximum delivery and conversions with an average fee limit, you should use the average fee auction
· If you are more interested in optimizing each result with a fee of no more than a certain amount, you should use the maximum fee auction
Finally, it is emphasized that Facebook's ad auction system is not the traditional high price, but a high degree of fairness, want to win the auction, in addition to the price, the quality and relevance of advertising is also an important consideration. Next week will be served with this related dry goods, please move the small bench looking forward to the next dry goods!
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