Express Double 11 saves big trick to buy Youtube all-day ads
Prepare for double 11, not only the domestic e-commerce seller's annual play, for the export e-commerce seller is also the same. Recently, Alibaba's export e-commerce platformGlobal.Quick sellAnnounced this year's double 11 play, from the warm-up drain, category expansion and logistics after-sales in all aspects of the layout.
It is understood that this year's double 11Quick sellThe focus of the platform focuses on three aspects: first, to support high-quality brands, promote quality merchants;
Express sales introduction, this year's double 11, express selling will be launched three weeks ahead of scheduleActivities.。 Whole.Activities.The process is divided into three phases: the build-up period is from 17 October to 27 October. At this stage, Express will spread its momentum through ads on Youtube and Facebook. At the same time, through interactive open coupons, to attract visitors. On October 17th, Express will cover Youtube's all-day ads, and users will be able to open the Youtube home page to see the Double 11 message on the Express platform.
The warm-up period is from 28 October to 10 November. On October 28th, the Brand Carnival City venue will be on the platform. In the brand carnival city, every day will be launched 20 key brands, users in the venue can play games, do tasks, and in exchange for coupons to attract traffic.
In addition to the usual new registration ceremony in previous years, COUPON second kill, full reduction and red envelope rain and other activities, this year's express sales pass also joined the popular online red guide purchase. In the first three days of double 11, Express will be in key markets such asRussia.SpainUnited States.And other places to invite popularity net red to participate in the shop and merchandise guide purchase, for the seller to draw.
In addition, in order to increase the interactivity and fun of the Double 11, this year Express will utilize the resources of offline stores inRussia.Start the national treasure hunt, when the line will be covered with treasure hunt seeds containing two-dimensional code.
Users can get points by scanning the code for treasure hunts, and if users share treasure hunts with other users, they can also earn points, which can eventually be redeemed for treasures such as coupons. This way, users can increase the shopping pleasure of the Double 11 event, but also bring new traffic to the seller.
In terms of logistics, during the event, Russia, Spain andFrance.All goods will be shipped using worry-free logistics. Through worry-free logistics, goods from trading to investment is expected to take only 15 working days, and achieve a fixed date. Express said the speed would be nearly double that of last year's double-11 period.
According to Shen Difan, general manager of Express Express, this year Express has upgraded from a C2C platform for "selling goods" to a B2C platform for "selling brands". Over the past year, the platform's buyer dispute rate has decreased by 40%, while traffic has been further concentrated on quality merchants, with the average number of platform seller transactions increasing more than fourfold.
"In the category, this year's double 11, Procter and Gamble, Samsung, Durex, Bose and so onInternational.Brands will also be involved in the event, andBooks.for the first time in the Russian market. While traffic continues to tilt, gold and silver sellers will see sales growth of about 50 times on average in double 11. Shen said.
Note: The content of the article comes from The Power Network of Edong
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