FACEBOOKThere's a reason you can get so much online advertising budget: it's incomparable to the streaming effect of a website. Because of the characteristics of social media, the user's group segmentation is very detailed, which makes the product promotion has a certain direction. If you're a basketball store, you probably don't want to appear on a popular sports website anymore, but rather want a better and more accurate audience, such as a group of people at school who are very interested in basketball.

In terms of marketing, if headless flies like to put the advertising budget into places that should not be put, it is simply a trick "stupid chess".

The following are our recommendations for advertising marketing

First, set up your ad serving account in the right way

FacebookThis makes it incredibly easy to set up an advertising account. Note the conversion value of the currency in circulation at setup, and the FB defaults to the U.S. dollar. Because once you set up a currency, you can't change it later. It's easy to set up an ad account using Facebook's Business Manager.

Second, consider third-party platforms

FacebookSince 2013, it has been testing its own mobile ad network, where advertisers post accurate ads on third-party platforms based on Facebook's user data. Paid advertising tools for third-party platforms are still relatively in cost.

Third, install the Facebook WSA Pixel on the site

WSAThat's the abbreviation for Web Site Audience. The WSA Pixel is Facebook's own software development.

Usually you're using your customers' interests to run ads that they might receive, with the goal of attracting traffic. If you install the WSA Pixel on your site, you'll find that these ads are highly click-throughable for visitors. And this pay-per-click ad costs pretty little, but it does work pretty well.

Fourth, organize the list of existing customer information

Most people don't know that Facebook can target existing customers (or potential customers or other customers with information such as their address phone number). If you have a mailing list, export your email address, and then create a Custom Audience on Facebook's advertising platform, Facebook will create a matching audience information table. For example, if 1,000 people subscribe to your email list, 250 of whom use the same address on Facebook, you have 250 target customers at the moment.

Five, the site has a lot of traffic? Develop a specific audience!

If your site has a lot of network traffic every day, it's worth creating a specific customer base. For example, you can also use WSA pixel to create a "target audience" list for visitors to specific pages of your site. Either those who go to the product page "just don't buy" or those who only go to the "giveaway" page in the title can be targeted as a specific audience. Divided into classes, each broken.

(Editor: Ein Ray King.)）

Source: Essien Original

For more exciting content, follow usWechat.enecnewsPush the latest and hottest dry goods for you every day!