Can Facebook ads really draw streams to Amazon?
What I'm going to share today is whether Facebook ads can really draw streams to Amazon. The answer, of course, is yes, but traffic is only one step toward achieving our sales and profit goals, and we need to figure out what we want before we can promote it.
1, first look at facebook ads advertising framework and tracking requirements
2, and then define our own advertising goals
Screenshots are two sets of ad data with different goals:
Ads that target conversions-purchases
You can see that the overall ROI is relatively stable
Target ads that interact with posts - with the least amount of money and the most interactions
You can see that although the interaction per post is really low
As long as 0.03, but there is no egg use
More than 40 dollars, only out of a single
I've tried ads that post interactions
Pushing a post cost $800 a day
It also brings in $4,000 in sales
But it's that product in a day
The product effect in the future is not so good
Simply organize into the following logic
If you want to use Facebook ads to bring sales to your Amazon
A, selection based on facebook platform, the use of post interaction effect to bring traffic to your products, may be the cost of interaction is very low, but there is no sales is not guaranteed;
B, test a lot of products with Facebook, through a lot of data, choose a product that may have a good social effect, and then sales will grow, but also these are not guaranteed sales;
So if you use Facebook ads for the purpose of sales, then Facebook ads are still possible, if sales as the final indicator, the upfront cost of testing is really high, personal is not recommended.
3. What if we really or want to bring sales to Amazon through Facebook?
A, join Amazon's alliance, each time the ad link is generated by the Amazon alliance link tracking, so that it can be more stable testing to traffic, conversion rate, sales, but also convenient to optimize their own advertising;
B, use third-party link tools to count click-through rate, access traffic,
Some third-party tools can also be counted to sales, but must not know, I have not understood the tools can be counted to sales;
Anyway, I can't do it if I want to make Amazon out of Facebook ads.
It takes a lot of SKU testing, a lot of time testing and a lot of money.
But that doesn't mean anyone else can't, but I'm more encouraging, based on the rules of each platform, I'll choose roI's best form of draining.
Next time I share my special memory method with you, it's fun, hahaha
Go to "Discovery" - "Take a look" browse "Friends are watching"
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