The offer must be clearly stated:Including the company, product, service or brand advertised, and the nature of the services provided.On floor-to-ceiling pages of text connections, you also need to present the true performance of your product.

The user's attributes or personal characteristics should not be expressed or implied:This includes, but is not limited to, name, race, age, physical condition (including physical or psychological), financial status, etc.

Do not use rude language:Including indecent language;The use of symbols, numbers, and letters must be regulated.

Do not use false, misleading or deceptive content and claims:Includes, but is not limited to, exaggerating product performance or service effectiveness.

Do not use images or videos that contain adult content:This includes suggestive sex, suggestive nudity, displaying too much skin or cleavage, posing with sexual innuendo, or focusing on an individual's body parts.

Do not use misleading buttons in pictures:Includes any buttons such as Start, Pause, Fast Forward, fake notification icons, check boxes, turn buttons, or buttons that imply multiple options/actions, and more.

Do not violate the brand guidelines of Facebook or Instagram when referring to them:Do not imply in ads that they have a partnership, sponsorship, or certification relationship with Facebook or Instagram brands, including, but not limited to, the use of elements with both characteristics, such as likes, icons, images, screenshots, trademarks or copyrights, etc.

Don't add too much text to the picture:Failure to do so may result in fewer ad reach users or even no delivery.

Creative material should not focus on a part or pain point of the human body:These include not highlighting pain points or zooming in on body parts, not showing perfect or unwelcome body shapes, measuring size or weight, not using "back-and-forth" pictures, and so on.

Landing pages must clearly and accurately reflect the products or services advertised.

Landing pages must not contain any prohibited content, products, or services.

Ads must not contain landing pages that cannot be regulated, as follows:Landing pages must be able to function properly in all browsers and must not be subject to geographical restrictions;Do not direct to a web page under construction or an incorrect page;Landing pages may not trigger pop-up ads or back-to-back ads when they are opened or closed;Landing pages must not automatically start downloading software or launch malicious programs, spyware, or require additional installers or apps to open content, and so on.

Promotion of eligible adult health and wellness products (e.g.:Weight loss, medical surgery, vitamins and nutritional supplements), and the targeting user must be at least 18 years of age.

Advertising for alcoholic beverages must target people who meet the local minimum drinking age and comply with the specific laws and regulations of the country in which the ads are placed.

Targeting options may not be used for the purpose of discrimination, harassment, instigation or defamation of users, and predatory advertising may not be used.

When you create a Custom Audience, you must comply with the applicable terms.

Ads posted on Facebook must not contain the following.

Tobacco sales:The sale and use of tobacco products and related appliances shall not be promoted or promoted. 

Illegal products:including not including the inclusion, promotion or promotion of illegal activities;Do not include or promote illegal products and services;Do not include content that is illegal or prohibited in Facebook's advertising policy.

Adult content:The sale and use of adult products and services, including but not limited to toys, videos, publications, live performances or sexual enhancement products, and any non-surgical breast augmentation products, may not be promoted or promoted.