Dry goods . . Facebook Ads ROI Boosts The Big Law (2)

The last papaya cross-border gang brought "The Dry goods . . Facebook Ads ROI Boosts Big Law (above)This issue continues to teach everyone to make a lot of money with advertising!

To improve ROI (ROI), you need to go through the following steps:

Set a budget

Lots of test ads

Analyze the data

Content tuning

How do we analyze data tuning content after setting a budget and testing ads extensively in the last tutorial?

Three

Analyze the data

After testing a lot of ads, we need to analyze the data for that ad feedback.

After testing the ad, focus on these five feedback data:

- Add a shopping cart

- Purchase

- CTR (Ad CTR)

- CPC (cost per click)

- Conversion rate

which『Add a shopping cart』refers to the number of items that a customer adds to their shopping cart.『Buy.』Refers to the quantity the customer has purchased for the product.『CTRWell, it'sAd click-through rate,『CPCWell, it'sThe cost of each click.

It's important to note that here『Conversion rate』Refers to the userFrom.Click on the conversion rate of the ad to join the shopping cart (the same as between this article), i.e. the conversion rate . . . add to the shopping cart/ad click.

Four

Content tuning

In order to improve ROI better, we can compare the above several feedback data, content tuning.

(1) Join the shopping cart and purchase

· Data feedback:If.『Add a shopping cart』the number of many, while『Buy.』The quantity is small and the checkout rate is less than 5%.

· There may be a problem:There is a problem with the payment process.Generally speaking, the checkout rate is between 5% and 10% of normal data, and more than 10% is excellent data.

· Content tuning: Adjust the integrated services with payment software to enhance the payment experience.

(2) CTR (Ad CTR) and Conversion Rate

· Data feedback: If『CTR』(Ad click-through rate) is high,『Conversion rate』Low.

· There may be a problem:Ads don't match the product page enough

· Content tuning: Advertising and product page content and style as far as possible to adjust consistent, to avoid people click on the ad into the product page to produce a negative psychology of "being deceived."

· Data feedback: 'CTR' (ad click-through rate) is low, 'conversion rate' is good

· There may be a problem: Ads are highly relevant to product pages, but the ads themselves are not attractive enough

· Content tuning: Adjust your ad's text and images to make your ad more appealing. At the same time should also think about whether to target the crowd is not accurate, resulting in advertising click-through rate is not high, repositioning the crowd.

(3) CPC (cost per click)

· Data feedback: If『CPC』(Cost per click) high

· There may be a problem: too few people are located

· Content tuning:

1, improve the "CTR" (ad click-through rate). In Facebook's ad mechanism, the higher the "CTR" (ad click-through rate), the lower the "CPC" (cost per click).

2, expand the positioning of the crowd. When you run ads on Facebook, the fewer people you're likely to target, the more accurate you'll be, and the more expensive your traffic will be. Product-related keywords are also added to expand the targeting of people.

To improve Facebook advertising ROI, in addition to doing more testing, but also to think more

You can use papaya cross-border gang for advertising testing, bulk operation test advertisingSay goodbye to one step after another to submit a test ad! Click.Read the original textThat is, free registration papaya cross-border gang, easy to carry out advertising test delivery!

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Papaya Cross-Border Gang is a Facebook advertising tool developed by Papaya Mobile, a service-free promotion platform tailored for China's cross-border e-commerce companies. Papaya Cross-border Help to "simple and fast" concept to provide free account opening, optimization of advertising, technical support and other services, is committed to help cross-border e-commerce to enhance revenue.

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