Close around the world1.5 billionWith monthly active users, Facebook easily became the world's largest social media site. On Facebook, you can run specific ads from 1.5 billion users, depending on their interests and geographic location. Facebook's advertising strategy has different considerations than those of other web platforms. Take Google AdWords, a platform that matches keywords based on pages in Google search results, while Facebook ads target user profiles.

Tim Dendall, Facebook's head of money, said:Other platforms are tailored to concepts or products, such as digital cameras, while Facebook is targeted at people, such as people who use digital cameras”

Let's take a look at the specifics of Facebook ads today.

▪ what Facebook ads can do

-Increase the number of likes, comments, reprints, videos played, and photos viewed

-Increase Facebook's intimacy

Increase the number of visits to WEBSite

-Increase specific actions on the site

Increase the number of software installations (purpose: to obtain new users)

Increase user activity within the software (purpose: to increase intimacy with existing users)

- Publicity of the event

Increase the use of coupons

Increase the number of video playbacks

▪ facebook's precision delivery is divided into two types.

1) With the user login gender, hobbies, actions, etc., to carry out accurate delivery.

2) Use the data accumulated by Metals Analytics to deliver accurately to users.

→ Metaps Analytics owns three years of data from the App Store and Google Play to see what users like and how much software they've used. And the use of DMP function, the use of big data technology from the user data to extract the target group layer, for accurate delivery.

▪ focuses on the following two points when it it says about Facebook's advertising operations.

-Choose the most appropriate creative

(1) The initial designer will personally play the game, from the game, game expression of the world view, play and other aspects to consider, design creatives. We recommend that you initially serve creatives as5 scenarios。 Because increasing the number of materials increases the difficulty of verifying the effect.

(2) by verifying the effectiveness of creatives to find the most appropriate elements of materials, focus on the production of creatives. This allows for faster, correct image footage verification, and more efficient ad delivery during a steady period.

- Filter the most appropriate ad audience

(1) According to the promotion stage, to choose the most suitable advertising audience, to achieve the most appropriate advertising.

In order to reach a large number of users, you don't need to set your ad audience too thinly to run at a low CPC ($0.30).

-Focus on users who are more affinity with the game to achieve efficiency.

(2) When serving and maintaining the number of ads, it will focus on the link of vital creatives.

(3) Make full use of facebook's benchmark delivery capabilities, set the most appropriate Campaign, to tap the right advertising audience, to achieve the most rational delivery.

▪ advantages of Metaps' advertising operations on Facebook

- Has overseas 8 country strongholds, overseas cases experienced

High production level for multilingual ability

Use the data accumulated by Metaps Analytics to deliver accurately to users.

For any unclear information about the launch of Facebook ads, please contact Richard.

Richard:Richard_zheng@metaps.com

Frankie:Frankie_xue@metaps.com