Many SMEs do it themselves. Facebook ads, but in. Facebook Promotion is not a single point, but 撃 buttons are as simple as if you were already doing it or planned to do it. Facebook To promote the words, first see if you have committed the following. 5 Common mistakes.!

Do you use Boost Post or Ads Manager?

Many people choose boost Post, which is easier to start with, for the first time, and only need simple set-up to get started, but the problem is that the set-up options in Boost Post are actually much smaller than Ads Manager and are only suitable for beginners who have not been exposed to Facebook ads.

If you've been using Boost Post for promotions, a lot of your promotional budget has been wasted because of the wide reach!

Boost Post has a fairly limited number of promotional goals to choose from, and if you're Ads Manager, you have the following goals to choose from:

But before you promote, think about what you want most. Is it Page Like, Reach, or Video Views?

These results need to be achieved by setting goals separately, rather than an ad to achieve all of them.

Let Bay Area culture illustrate that if what you need most is to increase your page's fan base, you should choose a Page Like, and your ads include images, videos, and photo essays that should direct users to like your Page.

But if what you need is people to like your posts, Post Engagement is generally a better fit!  

It doesn't sound bad that many people choose Facebook's preset Automatic Placement directly to automatically optimize your placement when ads Manager is set, but does anything really apply?

For example, if your goal is to get more likes for Facebook posts, but Instagram is included in the automatic section, but the likes you get on Instagram don't count on your Facebook posts (but it costs your budget!), so do you think it's best to choose a preset?

These are the places Facebook can target right now, including Facebook, Instagram, Audience Network and Messenger.

So before you promote, you still want to know what your promotion goal is, and then decide whether you need to choose a specific layout!

When setting your audience, don't forget to exclude people you don't want to target, other than the age, gender, region, and so on.

The most common problem in Hong Kong is that even if the language is set to Chinese, there will still be a large number of Filipino / Indian maid sister like your post, and the problem here is not to exclude them!

The post was well liked by a large number of Filipino and Indian servants.

This may be the most overlooked and the most complex, Facebook or other online promotion will generate a lot of data, data analysis can help to better understand your users, the most basic including easy to interact with you user age gender, user favorite content topics, etc. , in-depth can be the user's process on the site, continue to use / leave the product reasons and so on.

There's no way you can optimize the direction and strategy of your entire promotion to use your promotion budget more accurately if you're simply setting it up but not analyzing your data.

This comparison of the above 4 frequent mistakes, can be said to be many companies' biggest loophole, the terrible thing is that this vulnerability can make you waste a lot of promotional budget without knowing!

If you'd like to learn more about what Ads Manager does or if you'd like a company to help you promote Facebook, feel free to contact us about Bay Area Culture! Also pay close attention to our page, in the future we will talk about more articles related to advertising settings!