Recently more Facebook operators will ask the editor, there is no wayAnalyze your friend's Facebook advertising strategy(Including creatives, ad documents, audience characteristics)? The answer must be yes. Here's a little compilation to teach you a simple way to analyze your friend's Facebook advertising strategy without the need for external tools (most importantly).Free.).

1. By browsing the websites of friends,Use.facebook Pixel helperThis free plug-in detects if pixel is installed on the other person's website(Facebook Pixel helper needs to be on Google Chrome to run)If so, there is a high probability that the other party will run an fb ad. Then go to Facebook to search for friends brand words or business words, than one slowly looking for friends information will save a lot of time.

2. Through the ordinarySearch habits and social operations for similar productscan effectively improve the chances of seeing competitive ads. Metaphorically, if you search for product word wigs often, Facebook has a better chance of pushing ads about wigs to you.

3. PassYour friend's social actionsWill increase the probability that you will see ads from friends. If your friends have users who are interested in your product, that means they will be interested in the same type of product. Metaphorically, when your friend sees your friend's ad and socializes with him (likes, followers, comments, shares, app usage, check-ins, recommendations, and events attended), you'll also see a greater probability of that ad.

As long as we know which friends' pages are advertising, then we can go to the page, select the "information and ads" on the left side of the page, and then we can see all the ads that the page is running in different regions, ad maps, ad documents at a glance.

When we see a friend's ad appear, you can click on the location shown in the image below to select“Why am I seeing this”。

Click on "Why am I seeing this" and we can see the following information:

We can see that the audience characteristics of this ad are:

1. The language version used is "American English"

2. Age targeting is for users over 18 years of age in China

Of course, what we see above is only part of the audience characteristics of the ad, and we can also click on "Manage Your Ad Preferences" shown above, and we can see more about our own interests.

In addition to tapping into more audience features based on these segmented interests, we click on each interest to see some of the corresponding ad information, which can also help us discover new peer ads.

So now you already know the friend's advertising materials, advertising documents, and audience characteristics, how to do later, I believe you operators have their own set of strategies.

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