Advertising forum business strategy
Forum generally refers to the network forum, is an electronic information service system on the Internet, it provides a piece of public domain, generally has a landlord to publish a related topic, netizens can freely publish relevant information, discussion, chat and so on.
Forum form
Advertising forums are generally divided into two forms: physical participation and network communication.
Entity participation is a large-scale summit forum, discussion of social issues and professional academic forums. Have a certain time, place, participant requirements.
Network communication type is the network communication forum, is the network as the medium of communication platform. Including the brand music department, HC advertising industry forum, network advertiser community, Tianya forum, knowledge forum, advertising forum and other website forums. With a wide range of participants in a wide range of general private communication interactive community.
Management mode
Forums are typically created by the station director (founder). And set up managers at all levels to manage the forum, including forum administrators, super-pager, pager. The landlord posted the topic downstairs to the netizens to express their opinions. I know I've published a lot of advertising-related topics, such as "Which ads have touched you?" What are the websites that advertisers often visit? What advertising words do you have that make you amazing? What is the core of advertising? "How did Thai advertising rise?" "What are the classic books that advertisers must read?" "Which market has the greatest potential for Internet advertising?" and other topics, the number of participants is also very large.
Forum classification
Advertising forums are also divided into comprehensive forums and thematic forums, but also divided into teaching forums, promotional forums, local forums and exchange forums, can be described as a variety of categories, there are "advertising" type, "marketing" type, "advertiser" type, but also divided into "commercial advertising", "public service advertising" and "classified advertising" three types.
Forum promotion
Advertising forums also need to be carefully promoted, but also need people to know, advertising forums also need relationship promotion, search engines, resource cooperation, information, url promotion, word-of-mouth promotion, web digest promotion, e-mail, soft text promotion and other promotion methods to promote.
Content construction
The content construction of the advertising website forum is the top priority of the forum, so the content of the advertising website forum is the most need for real-time updates, such as the content in the brand music department is fresh, every day update a large number of articles about advertising, and the latest international advertising ideas, the network advertiser community is always sharing domestic and foreign creative advertising and network marketing and marketing cases.
China's advertising industry with the development of China's economy and society, more and more by the people's curiosity, they also have their own advertising ideas, everyone is not omnable, advertising creatives are not always have new ideas, so sometimes play the power of the civilian is also the advertising creative people's bright place.
Hope that our advertisers cherish such advertising forums, sometimes advertising forum advertising ideas can not prevent, seize the opportunity, in the spring of the development of the advertising industry, advertising self-confidence, advertiser self-confidence, advertising industry self-confidence.
Go to "Discovery" - "Take a look" browse "Friends are watching"