New product promotion of pre-advertising exposure and click indicators are very important, we all know that a good advertising staff can burn out a product out of thousands of dollars budget, and can be free to put, but sometimes we can not even burn 100 dollars a day advertising budget.

    For the advertising system, recognition and exposure is the first step, someone click is the second step, the rest is you lost, form a purchase.

    Have you ever encountered an ad that wants to boost your budget, but can't burn it out?

    Do independent station advertising has a concept called "volume delivery" that is, when the need to increase the intensity of advertising can be combined with the increase in budget, improve a large number of keyword exposure, so as to achieve the effect of diversion.When doing cpc advertising, you will also encounter this topic.

    The boss said orders 20-30 orders a day, a single product advertising budget of only $20, need to increase the advertising budget, increase advertising orders, but also allow natural orders to get more promotion. The next day the ad went up to $200, and for a week, the daily budget didn't burn out at all, and orders didn't grow significantly.

   In order to achieve the purpose of increasing advertising there are several directions to try

    Expanding effective keywords is a way to expand advertising and natural traffic. The direction of the term is many, but the general principle is rich and precise.

A Platform recommendations and ad system expansion words are at the heart of the concern

    Automatic ads will expand a large number of relevant keywords according to product page keywords, automatic reports of words added to manual ads to hit, can quickly form exposure, equivalent to the advertising system has gone through the identification process,Similarly, broadly performing words are upgraded to precision groups, which also have a higher base weight than the keywords collected outside.

    So we must pay attention to some of the words recommended within Amazon, such as manual advertising system recommended some high correlation words, but because of the wide range of system crawls, low correlation of recommended derivative words can not be blindly added.

    Throughout the process of advertising advance, the words that the system runs out of are the words that we should pay most attention to.

    For example, in the manual wide inside the core word: solar lights run out solar lights outdoor / solar lights water clicks and conversions are very high can be added to the manual precision alone to give a bid fine-controlled fire

B Competitors core out words and the words with the highest conversion rates are the focus of our expansion

    With the increase of technology exchange and the increase of keyword software, keyword analysis and acquisition is very easy.

    We can passImabaoPrecisely know what words the competition's search terms fill in, you can use merchant words to know the number of keywords searched on the platform to guide the hot keywords, but the competition out of words and high conversion words is our focus.

    Some keyword searches are large but low customer purchase rates can significantly increase advertising costs. Although the same products in different listing performance of good keywords will be different, next door Lao Wang good words you go to play not necessarily have the same effect, but refer to a number of core competition out of the word, put together an efficient single keyword table to expand the word will certainly play a very good effect.

    Some students asked: I cpc choice of words are very accurate and very careful, selected a large number of highly relevant keywords into the ads to run, the budget is also very adequate

    The structure of advertising is also very healthy,Automatic manual broad and precise layer of recurring structures,But advertising just can't burn out

    Have you ever thought about a question at this point: Where is your ad location?

    For long-tailed words that are extended manually, we can't control the position of long-tailed words by controlling the bid for the core words, so the good words that run out of the broad ones have to be singled out to bid on bids

    Increasing bids can quickly increase the ad rank position of keywords, but if the click of the word does not reach the expected click value of the system for that location in unit time, the ad quality score is too low, you will quickly lose the ad rank because of the high bid, the decline in the ad ranking will cause subsequent exposure and clicks can not be expanded.

    Solution: Control bids for each keyword with precision and observe their clicks and conversions in different locations.

    Imagine: a lot of words with the same bid to control, and do not know where this keyword will appear, how to monitor the effectiveness of this keyword advertising.

    There are some must hit the main push keywords, significantly increase the advertising bid, keyword location also went up, but the background exposure and click data has not risen, these words must be combined with a certain number of cycles of manual intervention, improve the CTR of keywords, even CR, with click and conversion, can improve the quality score of the keyword, followed by a lower bid to obtain and stabilize higher advertising positions.

    Expanding traffic, full exposure and clicks on ads is the first step, followed by how to increase ad conversion rates, reduce acos, and increase input-output ratios.

    As we all know, in some big companies, there is a mysterious department dedicated to Amazon ad optimization, they are called Amazon ad optimizer. Because for many sellers, there is always a special curiosity about the advertising strategy of large companies.

    Their strategies and processes are organized as follows:

    New products on the shelves, with 3-4 reviews to start advertising, open an automatic Campaign, budget $100;

    Open four Manual campaigns at the same time, budget $100 each, the same 3-5 keywords, each set a Broad match, a Phrase match, an Act match, and prepare about 200 keywords to make a Broad match. 

    For indicators that ad optimizers focus on: Impression and Click, one of the most central metrics. If the ad has Expression, other indicators are relatively low, this time as an operation to pay attention to, your page optimization is not good enough.

    For operations, it is necessary to focus on the advertising location and the control of advertising conversion, such as in the LD time node, the ad bit must be on the home page to ensure the effect of LD.

    As an advertising optimizer, 12 o'clock in the middle of the night (out of the peak period) to adjust the advertising keyword bidding is the normal work, the most fierce time keyword bidding directly increased 2-3 times.

    In Aoki, for new products, advertising must be optimized to the home page within 2 weeks, within 30 days to stabilize the advertising position ranking, for each link rhythm is very strong.

    Keywords are raised by more than $0.1, but the downward adjustment is basically starting at 0.01. This means that do not significantly reduce the keyword bid, must be combined with the previous day's keyword Bid and imppression to reduce the bid, in order to stabilize the advertising space.

    This strategy is the advertising strategy of Aoki listed companies, children's shoes can be referred to according to their own situation, and do not have to follow the gourd painting.

    Now advertising must pay attention to precise control, fine management,Readers who read this article will receive a free CPC ad tracking perspective analysis form, available by contacting Blueberry Pig。 Since the pig microsal is full, new friends can add our lovely tuk-tuk.

    Gives you an accurate grasp of the performance of your entire ad: the relationship between daily ad orders and total orders, ad budget, cost, and total sales ratio.

When: September 1-2, 2 days

Location: Longhua, Shenzhen

Presenter: Power sells Allan 

Soy sauce: fish guide

Specific outline:

First, unique selection and supply chain development

1. Red Sea new product selection method

2. Cross-selection method for major categories (Blue Sea selection method)

3 Recent selection tools and selection positioning models to share

4 Amazon front-end big data and back-end a9 data selection

5 Product profit model and product matrix  

6 How to form deep supply chain cooperation and advantages

Two Blast to create a cheat

1. Create a burst of the necessary elements

2. Blast step-by-step build to get New Release and BSR quickly

3. The five major traffic channels in the process of building the explosion are connected and matched with each other

4.SEO static and dynamic optimization, keywords fast on the home page

5.30-day promotion period fast diversion, Sunrise 75-120 singles share

6. New products quickly accumulate a large number of review of several sets of programs

7. The secret to adding orders in the station coupon and LD

Third, CPC refinement and advanced practice    

1. Ad report analysis and optimization, and reverse traffic optimization technology

2. Core variable optimization methods that affect the effectiveness of your ads

3. Different periods and categories of advertising optimization and play analysis

4. Analysis of the advantages and disadvantages of CPC violent play

5. Refine the CPC advertising steps

6. Low-cost, efficient and fast CPC pyramid play

7. CPC troubleshooting

Fourth, the seller's current situation and solutions

1. How Review avoids being censored and monitored

2. Classic product creation case sharing

3. Under high pressure, what new games are there?

4. Several options for rapid and safe accumulation of new products

5. Several efficient methods of clearing goods that are inconvenient to speak of

6. Not suitable for cpc ultra-low-cost products how to use special techniques to build

7. How short-lived phenomenon-level burst products can capture dividends

V. Out-of-station resources development and utilization of practical explanation

1. Teach you to quickly accumulate a lot of free deals resources from scratch

2. Off-site Deal tips you don't know

3. Several high-end play and case sharing for SNS

4. How big sellers use Content marketing for brand marketing

5. Use the old driver's operating means in the station to play with the traffic and conversion outside the station

6. Let the station outside the station for the in-station traffic service, reduce the out-of-station operation of the "Acos"

7. High-quality Deal resources and channels other than Facebook

    Different stages with different levels of off-site resources, the use of a variety of off-site channels to quickly accumulate a large number of assessment resources, traffic and orders.

6. How do you quickly locate a high-quality Content Marketing channel that fits your product?

1, the use of Content Marketing to increase sales, build a brand

2, social marketing diversion training Youtube lead

3, FB Page, Instagram, Twitter updates and maintains and grows fans

4. How does brand social media operate?

Strategic partners: