Free.Whether it is "free", "free to watch" and so on, as long as the word "white delivery" appears in the advertising language, this product is generally very popular.

　　Save money.If your product or service can help people save money, don't forget to add a number, I believe it will attract more people's attention.

　　Health.Health is more important than money, so more and more products want to be linked to health, do not extend life, as long as the health is guaranteed to do no harm, consumers can take a look.

　　Benefits.Consumers get excited when they see the "benefits" in their ads.

　　So even if a product or service has drawbacks, smart manufacturers should lead consumers to "benefits".

　　You/yoursIf the advertisement is not convenient to invite consumers to appear, a sentence of me, be sure to replace "I" with "you".

　　"You're going to get..." "You're going to be..." "Your destiny..." And so on, everywhere is "for your thoughts." "

　　Protection/guaranteeMost people don't like to take risks, and your products are best assured that they don't waste money, time, or harm your health.

　　Simple.People want products to be used for enjoyment, not for learning.

　　"All you have to do is gently..." "Fully automatic..." These words are always attractive.

　　Fast.With simplicity is fast, people not only like to eat fast food, but also like a variety of lightning service, in order to experience more products and services, especially investment products, but also the return is urgent.

　　The last two words are "exact" and "celebrity".

　　If you tell the consumer that this is the most fashionable product of the day, or that it is the product he is looking for, he will certainly think about it.

　　Of course, if you use a celebrity's name in your ad, your credibility and appeal increase.

　　First, from the sales ability of the shop assistant

　　Suppose a customer might have wanted to buy only one product, after strong sales ability and high sales level of the shop staff communication and guidance, and eventually will buy a lot of products, directly increase the sales of franchise stores. "Conversely, suppose that the customer might have planned to buy a lot of products, but after being introduced by a shop assistant with weak sales capabilities and a low level of sales, they may end up not buying one." This is the gap between people.

　　1, to be familiar with the characteristics of their own products, advantages, shortcomings, price strategy, technology, varieties, specifications, promotion, competitive products, alternative products.Especially in front of customers should pay attention to show that the product is very familiar. Because product knowledge is selling power.

　　2, familiar with the target customers.These target customers to be classified, which are core customers, those who are non-core customers, which are key customers, which are non-key customers, customers can be divided into several categories, according to how to classify, competing for different customer categories should be used in what different strategies and methods. Different types of customers are allocated different hours and effort. In addition, it is important to understand the psychological changes of customers.

　　3, familiar with the competitors.Competitors have what stores, those stores have what brands, each brand product function, characteristics, price should be very understanding. The so-called, know each other's confidants a hundred wars.

　　4, master a certain sales skills.Through continuous training, learning, sum up experience, to improve sales capacity, increase the sales of franchise stores.

　　Second, from the promotion

　　1, new products listed to promote

　　The biggest question when a new product is just on the market is: How do you get consumers to try to buy it? Another effective way to solve this problem is promotion, in addition to the necessary advertising.

　　2, market competition to promote

　　When a competitor is promoting, it's actually starting to challenge you, and be sure to take steps to fight back.

　　3, holidays to promote

　　Especially like the 11th, May 1st, Spring Festival these golden weeks, every place is promotional information, all walks of life are doing promotions, you do not do promotions, obviously with the holiday atmosphere is not harmonious.

　　Third, from the advertising

　　In a sense, marketing actually has only two actions: nak and guest. Nak, also known as Tuo, is the eternal subject of the franchise store. Because the consumption of old customers is limited, and old customers will also lose, so must always absorb new customers. To get customers need to do advertising, only advertising can let more potential customers know you, understand you.

　　Your product quality is good, the price is preferential, no one knows equal to zero. According to the experience of advertising in many franchise stores, the general demand of customers who look at advertising is very strong, and the turnover rate is also high. Therefore, continuous advertising is also an important way to increase sales.

　　Fourth, from the logistics management

　　Logistics became the third source of profits。 Franchise stores must pay attention to logistics management, because many franchisees because of improper inventory control, which in turn affects sales. Franchise shop owners in the face of manufacturers or the company's promotional activities of attractive offers will be "heart-throb" more purchases to reduce the cost of products. However, too much purchase not only can not be sold, but will occupy the activity funds, increase the operational risk;

　　How much inventory is the best? Formula:Deposit-to-sales ratio (last month's inventory , this month's purchases - this month's sales) / this month's × 100%The calculation of the deposit-to-sale ratio is generally carried out at the end of the month, and when the deposit-to-sale ratio is greater than 1, the larger the product accumulation is, and when the deposit-to-sale ratio is less than 1, the smaller the description of the more serious the oversupply. The best state is only when the deposit-to-pin ratio is close to 1. Franchise stores every month to calculate the deposit-to-sale ratio, according to this value to adjust the purchase, control inventory, increase sales.

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