Advertising for competitors? See how this small company can work out a big deal?
Business Story:
The United StatesIn the last century, the black cosmetics market was monopolized by Frey. A small company advertises that when you've used Frey's make-up, you'll get an unexpected effect when you put on Johnson's powdered makeup cream. At the time, the company was strongly opposed to Johnson for Frey touting, Johnson said: "Frey is well-famous, although we won Frey, but we will be the bigger winner!" "After the ads aired, the whole country knew about Johnson, which quickly squeezed into the top of the business.
Selling products is actually "selling believe", who can get more customer's trust, who is the winner. Our usual marketing costs, the vast majority are also used to obtain others believe. For example, in CCTV advertising, is to use CCTV's trust, this trust grafted to their own body. Using celebrity endorsements is also grafting people's trust in celebrities.
As Johnson, the owner of that small company, said, it was because of Frey's company's popularity that we said so. For example, few people know my name now as Johnson, but when I stand by the president of the United States, my name is immediately known.
Therefore, the focus of marketing is to put here, how can quickly obtain the trust of others, like the johnson company above, although the company is touting Frey, but in an instant the public's belief in Frey transferred to their own head. This will be very cost-effective marketing, and the results are good.
Therefore, when we do marketing, we should also consider how we can spend a small price, instantly gain the trust of others.
In addition, Johnson's move is a stone and two birds. First, in the face of competitors several times stronger than themselves, Johnson acknowledged that Frey was "strong" and promoted them, which is not easy in a business where "peers are friends". It was this that led the powerful Frey to shrugg off Johnson and give him a chance to survive.
Second, Johnson did not develop similar products, because similar products are not competitive, but to develop complementary products with Frey, which borrows Frey's reputation, so that their brand is gradually recognized by consumers.
Therefore, when a company was founded, Johnson's strategy was a good idea to achieve rapid growth.
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Essence Class Xiaoqiang Quotes
1、Carrier carrying cost, function brings value!
2、What do you mean, prodigal son back gold does not change? "Prodigal son back" is to change a frame to use their own ability, that is, "gold does not change";
3、 Rational people are even crazier once they get into the emotional framework!
4、Men looking for "small 3" is actually to make up for the shortcomings of his wife, so smart woman to find a way to put the benefits of her husband in one, he will not jump the box, "small 3" naturally laid off!
5、The real "high price" women are doing nothing, but can gain insight into what men want, do not work in person, otherwise you can only "sell" the price of the babysitter!
6、In the company can not be equal to everyone, everyone is equal is to eat pot rice, must have different treatment!
7、The highest state of human emotion is unconditional acceptance, such as a woman, as soon as she is embraced, he feels accepted, so smart men should learn this, so that they can even save diamonds!
8、The best time for a person is when you're the madest, it must be when the subconscious is not bound!
9、A person wants to control others, must be higher than the other party's program, even if not high also pretend to be taller than him!
10、For small and medium-sized enterprises, in order to enterprise stability, in your company must only establish a "brand", can only have a body, that is, the boss, the general manager can only be lifted car, if he is willing to lift the car in this dry, do not know how to lift the car to kill him!
11、When a new employee is on probation, don't frame him to play freely subconsciously so that he can see if he is capable. Just like a girl chooses a boyfriend, don't let him pretend, let him bloom freely, so that you can see what kind of person he is!
12、To tell the difference between the space-time corner is to have wisdom, to tell the space-time corner is to have the ability at most!
13、What is a saint? It is he who pretends to be a saint, makes you believe that you do what he says, and then you become a common man, and everyone becomes a common man and he becomes a saint!
14、What do you mean culture? A group of people are told what to believe is culture!
15、 A man's pain is his own, and his faith frames himself. How can a person suffer? Just frame him with faith!
16、 Employees and a company, in fact, is with the boss!
17、 We often go to a temple to find a master to hold, what is to hold? Holding on is to make you believe in the "you believe" more determined!
18、What is an employee's executive power? It's the boss who fools his subconscious and makes him willing to do it!
19、 The window needs to be below the neck, is the ability; How do I find the window? It's in the corner of time and space!
20、 What do you mean wisdom?Wisdom is the ability to convert "space-time corner", according to different time and space corner "change frame" faster, the higher the wisdom!
21、 When your framework has good resources, others are willing to drop your box, so don't think that inducing others into your box is harming him, as long as you can provide him with the benefits he wants is a win-win!
22、Negotiating is about keeping your frame and breaking the other side's box. Once he loosens first, it's his box that breaks, and you have a chance to break his box in a row!
23、Winners are very simple people, but there is wisdom pure!
24、How much money you give to employees is useless, must give him money at the same time, let him feel that he is valued, your money is more valuable, otherwise even will be counterproductive!
25、Persuasiveness is not the level of consciousness to fight, but to subconsciously let him have touch, epiphany, the heart is very comfortable with the idea of being changed by you!
26、Usually when communicating do not easily give others qualitative, you must be qualitative to each other easy to resist!
27、When the sense of trust has not reached a certain level, do not mention the sale!
28、The principle of cutting prices is that the more short-term cooperation the more severe, long-term cooperation as far as possible not to cut, of course, not to do wrong head, but to leave some interests of long-term cooperation space, otherwise even if cut down, to the future time frame he will be unbalanced, will be recovered. Therefore, the staff can not cut the price, the husband can not cut the price!
29、Arrange work for employees, arrange work for your child to ask more questions, ask if you can keep the same frequency, rather than you just tell him what to do.
30、Attention is the truth. If you want to convince a person, you must guide him to pay attention to what you want him to pay attention to!
31、Ordinary people are trapped by character, intelligent people use character!
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