At this moment, weYou should close your eyes and listen with your heart,

Because tomorrow we're going to look further.

How can I write creative and hearty advertising slogans? Now the meal chief introduces 7 strategies to restaurant owners to teach you to write explosive advertising language.

Emphasize loss and persuade combination

This strategy is suitable for some new food and beverage brands to expand their market.

When your food and beverage brand doesn't hit the market, the customer's spending behavior is inertial.

To turn your customers' attention around, you need your ads to stimulate your customers' pain points and capture people's more sensitive attitudes to loss.

Psychologically, in the same situation, losses tend to be more sensitive than gains, and people feel much more pain about losses than they do pleasure from gains.

Therefore, grasping people's more sensitive to loss, emphasizing loss in the advertising case, and persuasion and temptation, can better attract people's attention, so that customers realize that choosing your restaurant may be better, thereby increasing the rate of customer access.

Common cases:

Hold your thighs

In short, it is to take advantage of the trend of large brands, so as to quickly enhance their own visibility.

Holding a thigh can also be tied to a group of thighs, called a club strategy.

Common cases:

Use contrasting tree enemies to stimulate customer psychology

Is based on the competitive environment, first find a strong opponent, and then he to do, to their own strength, attack its short, by force.

In the food and beverage advertising case, we can use the comparison to enlarge the value of the product, so that the customer's psychological expectations produce contrasts, so as to meet the potential psychological needs of customers in a specific scene, to attract people to explore the end.

Common cases:

Appeal for a sense of scarcity

The hardest thing to restrain in a person's life is desire, and the only thing that can challenge human desire is a "scarce sense of value" (even if it is man-made hunger marketing). )

Common cases:

Explain your characteristics directly

Based on their own advantages, refine the consumer's buying point, and then directly state the reason for the purchase.

This strategy is basically the most used method in the food and beverage industry. Is to put their core values, or differentiated values clearly, sell what directly drink what.

Common cases:

Shape the user's image and use precise description of vocabulary

In the complex information, what kind of content can attract you? Of course, we care about the most, and we most like the information!

Through the analysis of the target user group, we can create a typical user image, give people a "this is me" feeling, so as to quickly get people's resonance.

To shape the user's image, we can start from different aspects, such as location, interest, purpose, character attributes, ideals, life status, etc., to give the user a tailor-made experience.

Common cases:

Use typical characters to inspire acceptance and acceptance

In addition to shaping the user's image, we can also use well-known people or typical group representatives, to obtain customer recognition and public interest, as a way to promote user transformation.

The deadly characters or typical representatives here can be our product spokesman, can be a certain industry leader, can also be a well-known local news figures and so on.

When you find a well-known person or representative you can use, you need to create a certain sense of mystery about the product or service, and get a click by evoke people's curiosity about information.

Common cases:

One.

WeChat Name: Meal Director Chat Dining / Microsyscope: Canmouchang

Operator: Shenzhen Food Manager, Shenzhen ™ Planning Co., Ltd

Meal planning long chat catering . . Canmouchang

We can not guarantee to adhere to the original article every day, because a team's knowledge and strength is limited, can not meet the national restaurant brand in the growth of various problems encountered, so carefully selected the country's excellent marketing ideas and methods, I hope these are valuable, can help everyone, but also hope that we can become partners.

"Meal Planning Long Chat Dining"

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Source: Professional Catering Network

Editor: MealMaker Brand Planning/carina

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