6 free Facebook marketing tools to add competitiveness to your campaign
From Erin Sagin (Erin Sabine)
(Photo translation: 6 free tools to add competitiveness to your Facebook campaign)
While we all want to get as much out of Facebook's marketing campaigns as possible, many obstacles remain to be ignored. Some of us are trying to find the changes we need to make to get more exposure to our Facebook posts and make them more attractive. Others know exactly what they want to do, but struggle to achieve it without the resources or manpower to do so. Fortunately, there are plenty of Facebook marketing tools available to help you reduce these burdens!
Here are six super effective Facebook marketing tools that can help you advertise on Facebook for free (you know what?). These can be subtracted from the cost of buying an ad layout)
Facebook Marketing Tool s1: DrumUp
We all know that it's important to keep posting interesting content to Facebook's stream of information. However, it can be very painful to actually go out and look for something valuable and worth sharing.
Now you can outsource your search to DrumUp and remove this task from your to-do list! Because this free tool identifies and ranks the right, fascinating stories for your audience. Then you can see that they're lined up in your Facebook account, waiting for you to post and share them.
In the beginning, the only thing you have to do is provide a list of relevant keywords. After that, the service will automatically search the web for stories associated with these keywords and provide them in the Content Feed. When you see a favorite story, with a click, DrumUp adds it to your shared queue and even chooses the best time to share the post.
If you want to customize this post, you can click on it and add a comment and title, adjust the date and time of the post, choose to add a recommended tag, upload an image, and even schedule the post to be repeated in the future, and set the frequency of the repetition!
In addition to what the tool recommends, you can create your own original posts, which means you can use the tool to manage all your Facebook shares.
Facebook Marketing Tool s2: Likealyzer
LikeAlyzer is supported by Melwater's people, who can conduct an in-depth assessment of your Facebook page's performance and provide actionable advice that promotes your brand's interactability. LikeAlyzer, unlike many other free tools, you don't need to provide any personal information to get an assessment. The only thing you need to do is insert your page URL, which automatically generates a Facebook page behavior analysis table in a matter of seconds.
This report is ideal for users and provides clear insights into valid and invalid posts for your Facebook account. As you can feel, we post at least one post a day, and if we diversify the type of posts, share them at different times of the day, and ask readers more questions, our posts may gain more engagement. And these simple tweaks can have a big impact on the effectiveness of our Facebook campaigns!
In addition, LikeAlyzer shows you how to overlay your pages into "brand-like" pages so you can see exactly how much effort competitors put into the presentation of Facebook campaigns.
More information: 10 smart and easy Facebook marketing ideas (see page)
Facebook Marketing Tool s3: Canva
These are just a few examples that Facebook marketers have created with this free tool.
This design tool is useful when you need to create a custom image. If you're managing your company's Facebook marketing efforts, you'll find yourself doing this kind of design work a lot.
I like Canva because it's very intuitive. It provides pre-sized templates for Facebook pages, posts, and app covers. Once you have selected your template, you can drag and drop various design elements (images, text and shapes) to fill it. Look - they're all designed typography, okay!
Many of Canva's pre-designed layouts are free!
Do you feel like you don't have more energy to design? I feel your pain. The first pair of Canva images I made myself were simply so bad that they were heinous. Fortunately, the Canva team understands our shortcomings! Their online design academy has a number of tips and tutorials to help users create more beautiful images for content marketing and social media. Of course, do you still feel embarrassed about this task? So you can always review the Canva team's pre-designed layout (some for free, some for a small fee) and adjust the text to suit your needs.
Facebook Marketing Tool s4: Facebook Power Editor
Facebook staff designed this free marketing tool specifically for seasoned customers who manage multiple campaigns. If you're frustrated with the limitations of the standard Facebook ad interface, this tool is right for you!
(This is the Facebook power editor, and the Red Circle section is the administrative area for two different campaigns)
Power Editor allows you to quickly build and copy campaigns, ad sets, and ads. It allows you to edit all your ad sets in the same window, making it easy to adjust things in detail, such as copying variants, location targeting, and conversion tracking. Once you've created all your campaigns, you can set them up at the same time and usually get approval within minutes. All in all, it's a seamless process that allows you to put multiple new Facebook ads into the display interface more effectively than using Facebook's own ad management system.
Even more exciting is the opportunity to be an early trial of the new ad tool as a Power Editor user. Typically, Facebook tests all new products in Power Editor to assess what users expect of it before it is placed on the standard interface. This gives you an advantage against your competitors.
Facebook Marketing Tool s5: Title Analyzer
Marketers know that the title of a post can neither add color to the content nor destroy it. We've worked hard to create compelling headlines for blog posts and ad essays, and we've done everything we can to make Facebook's paper titles different! But the problem is, it's hard to predict which titles are best for your audience - it's time for Coschedule's title analyzer to come on.
Once you've brainstormed a potential title, insert it into this tool. It gives your title a total score and evaluates its structure, characters, and emotions in detail, showing how it's previewed after it's applied to emails and ad files. Perhaps the most valuable aspect of this tool is that it provides tips, examples, and case studies in each section.
If you're not a good word creator, this is the Facebook tool that works best for you. It's like the best content marketer, teaching you everything you need to know to create a title!
Facebook Marketing Tool s6: Timeline Contest Manager
Contests are a great way to promote interaction on Facebook pages, but when it comes to organizing them yourself, it can be a complete nightmare. Agorapulse's Timeline Contest Manager simplifies the process for you. It allows advertisers to launch an unlimited number of contests on their timelines, from quizzes and photo contests to sweepstakes.
(Timeline Match Manager Page)
When you're ready to use this tool, first select a post that you've already created, and of course, be sure to include information about the game you want to promote.
Next, select the type of game you want to run. You will be prompted to determine the winning criteria, after which the tool will scan each post to help you select the winner!
While this may seem like Agorapulse's most popular free tool, the Facebook page barometers and Agorapulse Academy they offer are still worth a try!
Have you found any other free Facebook tools you like? Share your suggestions in the comments section!
Welfare release! Facebook Ad Opportunity Calculator
Have you been thinking about building a Facebook campaign? But aren't you sure it's worth your time? Our new Facebook Opportunity Calculator will analyze your Facebook business page to help you determine how much customer attraction you'll get with paid social ads.
Better yet, help you understand how much cash you need to pay Facebook to reach these people (spoiler alert: it may be much less than you think!). )
Finally, we'll show you how to use Facebook's real-world marketing to turn passers-by who are already interested in your site into your loyal fans. Ready to make a change in their identity?
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look