How do I run the best ads on Facebook?

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There are a number of conditions that need to be checked when setting up paid Facebook ads.

Are you targeting the right people? Can your image size be scaled? Are you running the correct type of ads?

With more than 2.3 billion people using Facebook every month and nearly 1.6 billion users a day, Facebook offers marketers a unique opportunity to enhance their organic efforts.

The problem is that there is not much room for supervision because of the time and money invested.

To help, we've compiled a list to help you keep all campaign details accurate.

Or watch this short video to learn how to improve your ad performance and budget.

These will help ensure that you use the right ads to reach the right audience at the right time.

How do I run a Facebook ad?

Facebook offers a variety of paid ad options and locations, but all ads can be divided into three elements:

Advertising campaigns:The campaign contains all of your assets.

Ad sets:If you want to target different audiences with different characteristics, each audience needs a separate set of ads.

Advertising:Your actual ads are in your ad set. Each ad set can contain different kinds of ads such as colors, copies, images, etc.

Don't use the term anymore, let's start making ads.

Start creating ads through Facebook's Ads Manager

You can use Facebook's Ads Manager to create paid ads on Facebook.

When you sign in to this page, you'll see a performance dashboard that lists all your campaigns, ad sets, and ads, including the results they bring to your Facebook page.

Unless you've created an ad for your Facebook page, the dashboard will be empty.

To create a new campaign, ad set, or ad through Facebook Ads Manager, select the type of ad you want to create, and then click the green Create button on the far left of those ad types (as shown below).

As you can see from this screenshot, we're now ready to create a new campaign.

Select a target

Like many social media networks, Facebook's ad manager is designed to take your campaign goals into account.

Before you begin, Ads Manager prompts you to select a goal for your campaign:

There are 11 different targets to choose from. The list includes everything from general brand awareness to installing your app and increasing online store traffic.

By choosing one of these goals, you can give Facebook a better understanding of what it wants to do so that they can give you the best advertising options.

As shown in the screenshot above, Facebook's advertising options include:

Brand awareness

Goal.

Site traffic

Terms.

The app is installed

The number of movie views

Primary audience

The content of the message

The number of conversions

Catalog sales

Store traffic

Suppose you're looking for more site traffic to write this blog post.

When you select this option, Facebook prompts you to enter the URL you want to promote.

If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters to make sure you can track clicks and conversions for this ad.

When selected, Facebook displays the ads that make the most sense to achieve that goal.

Choose your audience

The next step is to configure your target audience, which you can do for each ad set that belongs to the same campaign.

If you're just starting out with paid ads on Facebook, you'll probably have to try several different targeting options until you find the right audience.

To help you narrow your focus, Facebook's targeting criteria come with an audience definition metric.

The tool, located to the right of the audience targeting field, considers all selected media resources to arrive at a potential amount of coverage.

If you're vacillating between choosing a specific audience instead of a broad audience, consider your goals.

If you want to increase traffic, you may want to focus on people who are interested in your product.

However, if you want to build brand awareness or promote more attractive products, stay on top of a wider audience.

Facebook's built-in targeting range includes the following options:

Position.

Age.

Gender.

Language skills

Relationship.

Education.

Job.

Financial.

Home.

National affinity

Children.

Parents.

Politics (U.S. only)

Life is a big deal

Hobbies

Behavior

Contact.

You can also choose Custom Audiences - which allows you to target people on Facebook, people in your company's contact database, people who have visited pages with tracking pixels on your site, or who use apps or games.

Once you find groups that respond well to your ads, Facebook lets you save those audiences so you can use them again later.

Therefore, you may no longer need to do this step after you've been running Your Facebook ads for some time.

Set a budget

Facebook allows you to set a daily or lifetime budget. The differences between them are as follows:

☛ expenses:You can use this option if you want your ad set to run continuously throughout the day.

Using a daily budget means that Facebook adjusts your daily spending.

Please note that the minimum daily budget for ad sets is $1.00 and should be at least twice the CPC.

☛ lifetime budget:Select a lifetime budget if you want to run ads for a specified period of time.

This means that Facebook will adjust your spending based on the ad serving time you set.

To further specify a budget, go to advanced options - which link to the bottom of the screenshot shown above.

This section allows you to specify something:

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Schedule.

Choose whether you want your campaign to run continuously immediately or customize the start and end dates.

You can also set parameters so that your ads run only at certain times and times of the week.

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Optimization and pricing

Choose whether you want to target, click or show your bid.

By doing so, you can pay to show ads to people in your target audience who are more likely to do what you want, but Facebook will control your ad's highest bid.

If you don't want Facebook to set the best bid for you, you can choose to bid manually.

This option gives you complete control over how much you are willing to pay for each operation you complete.

However, Facebook offers suggested bids based on the actions of other advertisers to make you aware of the actions you're taking.

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Delivery.

There are two types of delivery: standard and acceleration.

Standard Delivery will show your ads throughout the day, and accelerated delivery can help you quickly understand the audience for time-available ads.

Create an ad

Making an ad depends on your original goal.

If you want to increase the number of clicks on your site, Facebook's ad manager will recommend the Site Clicks ad option.

This ad option is available in two formats: link and wheelcast.

Essentially, this means you can show a single image ad or a multi-image ad with three to five scrolling images at no additional cost.

Link ads will appear as follows:

The rotation ads will look like this:

Once you've made a decision between the two, you'll need to upload your creative resources.

It is important to note that for each type of ad, Facebook requires users to adhere to certain design standards.

For single-image ads, Facebook requires users to follow the following design recommendations:

☛Text:125 characters

☛Ad title:25 characters

☛Image scale:1.91：1

☛Image resolution (including CTA):1080 x 1080 pixels

For multi-image ads (also known as wheeled ads), Facebook offers the following design recommendations:

☛Recommended image size:1080 x 1080 pixels

☛Image scale:1：1

☛Text:125 characters

☛Title:40 characters

☛RELATED LINKS http://www.scots20 characters

Your picture text must not exceed 20%. See how much text is on the picture.

Keep in mind that these are ad options for Traffic targets.

If you select Add Posts, you'll see different ad options, such as Page Post Engagement: Image Ads.

When you select an ad type, Ad Manager prompts you to determine how your ad will appear.

They offer the following options: Desktop News Feed, Mobile News Feed, and Desktop Right Column.

Each ad appears as follows:

Desktop news feed

Mobile news synths

The right column of the desktop

Keep in mind that if your ad is not associated with a Facebook page, you can only serve ads on the right side of your desktop.

Report your ad revenue

After your ads run, you'll need to keep a close eye on how they're working.

To see the results, you need to see them in two places: Facebook's ad management system and your marketing software.

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Facebook's ad management

Facebook's ad manager is a complex operating system that provides users with an overview of all of their campaigns.

First, the system highlights the budget you spend each day.

The information center is organized by column, so you can easily filter your ads so you can create a custom view of your results.

Key numbers such as touch rate, frequency, and cost are readily available, making performance reporting easy.

Here are some key metrics, according to Facebook:

Performance:Can be further customized to include metrics such as results, coverage, frequency and impressions;

Engagement:Can be further customized to include indicators such as "likes," "page engagement, and post engagement";

Film:Metrics such as video views and averages can be further customized to include them. Percentage of videos viewed;

Website:Indicators that can be further customized to include website actions, checkouts, payment details, purchases and additions to shopping carts

Application:Can be further customized to include indicators such as app installation, application engagement, credit expenditure, mobile app operations and cost per app engagement;

Activities:Metrics such as incident response and cost per event response can be further customized;

Clicks:Can be further customized to include metrics such as clicks, unique clicks, CTR (click-through rate) and CPC (cost-per-click);

Set:Can be further customized to include indicators such as start date, end date, ad set name, ad ID, delivery, bid and goal;

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Your marketing software

While there must be a lot of detail to be straightforward when planning paid Facebook ads, it's important that you don't overlook the big picture.

It's important to report clicks and conversions from Facebook, but if you're using a URL with a specific UTM code, you can use marketing software to measure the full channel performance of your ads.

Tracking URLs will help your marketing software track the number of leads or better leads you get from your advertising efforts.

This information is useful for determining the ROI for this source and can also be used to inform your overall Facebook marketing strategy.

You can also create a unique tracking code for your Facebook campaign by navigating to the Track URL Builder on the Reports home page.

All you have to do is insert the URL, attach a campaign, and then select the source you want the URL to belong to in The Source Report.

When your ads start, you can start getting traffic and conversions on your site, and you can easily track the number of visits, contacts, and accounts you generate.