10 Facebook ad serving experiences to share
FacebookThe experience of advertising should be much the same for every ad runner
Let's take a look at my finishing experience and welcome more additions.
1. Speed up your ads
There are three main benefits to speeding up your ad campaign at the beginning:
Get ad results quickly
Getting more information means more credibility
Be able to quickly judge whether the ad is a success or a failure
How to do it:
When you start your advertising campaign, your budget is 2-5 times longer than originally planned
Don't choose the "Accelerated Delivery" option, or Facebook's algorithms will focus on spending as little budget as possible, ignoring the quality and cost accuracy of delivery.
When an ad gets more than 10,000 exposures, you can measure the effectiveness of your ad with confidence
In this way, we assumed that it would take five days to get the results, in 48 hours or less (the minimum is 24 hours, because the algorithm takes time to play its role).
After confirming the effectiveness of your initial ad campaign, you can continue the ad at the pace of your planned budget.
2. E-commerce seller advertising target selection to convert to the master
Facebook's algorithms are very good at delivering ads precisely, so there's no need to specifically reduce your ad spending, and it's a good way to stop Facebook ads.
First of all, you need to choose the advertising target this is right, but in the face of so many advertising goals, my advice to e-commerce sellers is to choose the conversion target, because the conversion target is closest to the sales of the ultimate KPI.
If you're not sure where your ad campaign is optimized, you can do this by building two ad campaigns with different ad goals, but using the same ads and targeting the same audience to see what happens.
3. Accumulate interactive data for ads that have been th run
Have you ever seen a lot of likes, comments and shared ads, high-interaction ads can bring trust to the audience, so such ads generally do not perform too badly. One way to get a certain amount of likes and share them is to show the same ads to more people before you get more interactive data.
The problem is that you use the same creatives (text and images or videos) in different ad campaigns or groups, and the data doesn't add up, but with the Use existing posts option, you can focus all the data accumulated by your ad campaign in that post. So to accumulate interactive data in your ad campaign, the first step is to create a post on your company's home page.
In fact, there is a more ingenious way is to create hidden posts, the recent big data killing incident, in Facebook ads can also be achieved through hidden posts, but heard that Facebook is currently affected by the scandal, is removing the ability to hide posts.
4. Optimize your ad auction
In my opinion, there is no big difference between automatic bidding and manual bidding, I have talked about the basic tutorial about advertising bidding related knowledge points, at the beginning of advertising, you can set up automatic bidding, because the algorithm also needs to learn, after accumulating a certain amount of data, set up as manual bidding (of course, now has been replaced with another method).
A high bid doesn't mean you spend more, your spending depends on the price you beat your competitors, and a high bid just represents the probability of showing it to your audience.
5. Create a custom advertising plan
The likelihood of a 24/7 ad that works for a specific audience is low. For example, an ad pushed in the early hours of the morning, if it's not takeaway, I think it's hard to work. View conversion rates and conversion costs for each time period in your Facebook ad report, and you can build a custom ad plan based on that data to determine which time of day your ad will appear.
It's important to note that custom ads choose a total budget instead of a daily budget.
6. Avoid over-optimization
Although Lao Wang I often suggest that advertising marketing to do fine marketing, but over-optimized, you will lose conversion opportunities, such as the audience segmented into corresponding groups, the more you segment, get data feedback is certainly less, not enough data support, Facebook can not optimize your ads.
Avoiding over-optimization also reflects patience and waiting at least 24 hours for your ads to be optimized.
7. Be sure to install and use the Facebook Pixel
An FB pixel is a string of code installed on a website that records data that is directed to the site through an ad and displayed in the ad data.
Pixels can also collect user data that has been valuable on the site, such as buying, buying, and so on, and later advertisers can market these people, luring them back, or doing similar audiences to get new customers.
8. Optimize where your ads run
In fact, the performance of ads in different places, such as mobile and computer, mobile IOS devices and Android devices will be very different, optimize the location of ads is the need to focus on the optimization of objects.
9. Establish rules for automatic optimization
You can create automatic rules in Ads Manager to automatically update your campaigns, ad groups, or ads, or send notifications about changes to your campaigns, ad groups, or ads. Automatic rules make it easy to control your ad delivery, eliminating the need to check the performance of your campaigns, ad groups, or ads every day, automatic rules check, and perform actions that you typically do manually.
10. A/B test your Facebook ads
Some of the ads I'm casting do well, and a lot of them don't, but once I start testing any ad, it's true that Facebook A/B ads prove to be effective.
Go to "Discovery" - "Take a look" browse "Friends are watching"
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