Why use Facebook ads?

In other words, what are the advantages of using Facebook ads?

1. Number of users

From December 2017 to December 2018, facebook accounted for 64.27 percent of Facebook's customers worldwide, according to third-party data.

2. Real users

Users must be registered with real information, including name, date of birth, profile picture, and hobbies, which includes all aspects of the user's life.

3. Its related platforms

In addition to Facebook itself, Facebook owns other mainstream social media, such as Instagram, Messager and Audience Network. 

4. The length of time the user has been using

According to statistical analysis, the average user spends more than 50 minutes a day on Facebook, more than most social networks.

In a broad sense, what are the important data metrics for an ad? Click-through rates are, of course, the most important data. An ultra - high-traffic platform, in a sense, will bring a higher number of readings to an ad, which can in disguise improve the click-through rate of the ad.

Then, knowing why we use Facebook as an advertising platform, we need to have some understanding of its structure.

First of all, a Facebook account is certainly a must. Once you have an account, one component you have to have is a home page -- page. A great Page can help you determine your audience, help you reach new audiences, and a well-designed Page can help your audience understand the product and help you understand your audience's various messages, including age, gender, region, interests, and more.

Second, you need to create your own business management platform. Business Manager is the admin of your ad account, which means that a Business Manager can manage multiple ad accounts, and it has the power to connect your profile (page) and ad account.

Finally, it's an advertising account. Advertising accounts need to be requested by an agent and can be set up through your Business Manager. The specific information of the advertising account needs to be configured and groped oh, small editor here will not talk more.

Well, this issue of content is these, I hope that through these content we have a certain understanding of Facebook's advertising system, then we see the next issue