Here's a look: What is a Facebook Carousel ad?

　　Facebook launched Carousel Format at the end of 2015 to give advertisers more room to be creative, and brands more opportunities to catch the eye of consumers. Compared to Facebook's static ads, carncast ads allow brands to display multiple images and eventually link to actions that drive more than 10 times the site's traffic.

　　Facebook's turntcar advertising requirements:

　　1. The picture size is between 600 x 600-1100 x 1100 pixels (square).

　　2. The text is within 90 characters.

　　3. The title is within 25 characters.

　　4. Each picture is described in 30 characters.

　　5. Thecarncast ad allows for 3-6 images, each with its own description and linked landing page.

　　How Facebook's wheeled ads are billed:

　　If you pay based on clicks, the first 30 seconds of the call to the rotation ads are counted as 1 click, 30 seconds later, every extra point, pay an extra fee. So if a customer clicks three times in the first 30 seconds of seeing your ad, FB charges only one click, and if it clicks four times after 30 seconds, FB charges five clicks.

　　The different uses of Facebook's wheeled ads:

　　1. Show off different products;

　　2. Show a product from different angles, different pictures;

　　3. Showcase different offers

　　Facebook's wheeled ads work better:

　　According to statistics, click-through rate increased significantly by 50%, CPC significantly decreased by 46%.

　　　CTR increased to 4.72%, advertising click-through rate for skirts increased by 3%, and shopping carts were added to 5%.。

　　The cost per added shopping cart dropped from an initial $308 to $6.63.

　　E-commerce is of course most concerned about the final order and revenue, the final data out, the return on investment is 1.96. Another advertiser is very satisfied, the advertising budget from the initial 1000 yuan / day to 12,000 yuan / day.

Source: Papaya Mobile