5G marketing to form a full-line marketing strength (October 12th Communication matters are all known.
Capital communications microsyscopy:xiacoinfo/Small microscope: zztx2006
Directory.CONTENTS
â–¶ Industry and Information Technology: Completed the network infrastructure IPv6 transformation by the end of the third quarter
â–¶ China Mobile issued a series of compliance guidelines on the security legal risks of emergency online messages
â–¶ five departments to carry out commercial building broadband access market joint corrective action
▶Total government revenue from the Internet of Things will be close to $15 billion by 2020
â–¶ China Mobile held a closed-door meeting on the 5G industry terminal sailing program
City dynamics
✔October 12thChina Mobile city dynamics around the country
✔October 12thChina Unicom's local market dynamics
✔10December 12thChina Telecom all over the city dynamics
Terminals, Internet, virtual business, international, operational management
Body.TEXT
Ministry:Complete the network infrastructure IPv6 transformation by the end of the third quarter
Recently, the General Office of the Ministry of Industry and Information Technology and the General Office of the State Administration of Radio and Television jointly issued a notice on the promotion of Internet television business IPv6 transformation. The notice made three requirements, which specifically mentioned that by the end of the third quarter of 2020, operators should fully complete the network infrastructure IPv6 transformation. First, complete the network infrastructure IPv6 upgrade. Second, accelerate the upgrading of the application infrastructure IPv6 carrying capacity. Third, focus on improving the reception device IPv6 support capacity.
The newly deployed Internet TV receiving equipment (including but not limited to set-top boxes, smart TV sets and other product forms) of the relevant units should support IPv6 and accelerate the support of IPv6 for the qualified stock of Internet TV receiving equipment through system software upgrades. At the end of the third quarter of 2020, all relevant units will have completed the upgrade of all qualified Internet TV receiving equipment.
China Mobile issues a series of compliance guidelines on the security legal risks of emergency online messages
Recently, China Mobile in the industry issued the "China Mobile major natural disasters network letter security legal risk compliance guidelines (2020 edition)", around the basic telecommunications enterprises to deal with major natural disasters involved in the typical application scenario of network letter security, combing the relevant legal requirements, put forward compliance recommendations. It is reported that the "Guidelines" is China Mobile Xin'an Center research and development of the second for public emergencies of the network letter security legal guidelines, the first is this year's outbreak during the study and release of the "major public health emergencies network letter security legal risk compliance guidelines."
According to the Emergency Response Law of the People's Republic of China, emergencies mainly include natural disasters, accident disasters, public health events and social security incidents. With the rapid development and wide application of network information technology, basic telecommunications enterprises are playing an increasingly important role in the response and disposal of emergencies.
Five departments deployed to carry out commercial building broadband access market joint corrective action
In order to further standardize the broadband access market for commercial buildings, industrial parks, office buildings and other places (collectively, "commercial buildings"), to open up the barriers to speed-up and fee reduction, and continuously optimize the development environment of small and medium-sized enterprises, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Housing and Urban-Rural Development, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration of Market Supervision and Administration has issued a notice to deploy a joint operation to carry out broadband access market for commercial buildings.
The circular proposes to focus on the completion of the inspection and rectification of broadband services in commercial buildings exclusive operation and restriction of competition behavior, inspection and rectification of broadband business price violations in commercial buildings, inspection and rectification of new commercial buildings not strictly implement the national standard behavior of the three aspects of the rectification tasks. The joint rectification operation will be divided into four stages, October for the organizational deployment phase, November to December for self-examination and rectification phase, January to May next year for the inspection and rectification phase, June into the summary and improvement phase.
Total government revenue from the Internet of Things will be close to $15 billion by 2020
According to Gartner, the global government Internet of Things (IoT) endpoint electronics and communications market will total $14.7 billion by 2020, up 6% from 2019. The new crown pneumonia pandemic has led to reduced spending, but governments around the world continue to use IoT technologies and solutions to improve citizen safety. At the same time, falling endpoints and connection costs make smart city initiatives more viable. The biggest revenue opportunities for the government's IoT market in 2020 will be outdoor monitoring, street and outdoor lighting, as well as road tolling and traffic management.
Gartner predicts that by 2021, governments around the world will deploy eight cameras per 1,000 urban citizens for outdoor surveillance, up from six per 1,000 in 2019. China is a key contributor to the growth of outdoor surveillance spending. China is investing in cameras using advanced image recognition technology and will deploy 32 cameras for outdoor surveillance per 1,000 urban citizens by 2021, up from 27 per 1,000 by 2019. By 2020, Greater China will account for 48 per cent of electronics and communications spending, compared with 16 per cent in the US and 15 per cent in Western Europe.
China Mobile holds a closed-door meeting on the 5G industry terminal sail plan
The first closed-door meeting of the 5G industry terminal sailing program, hosted by China Mobile and hosted by Mobile Communications, was successfully held in Beijing. Leaders and experts from China Mobile Government and Enterprise Division, China Mobile Terminal Company, Qualcomm, Moved Distance Communications and Changhong Network, Shenzhen Hongtong, Jingxin Communications, Liangfengtai, Ruiming Video, TVU Networks, Star Network Wisdom and other 5G eco-representative enterprises attended the meeting. The participants shared their in-depth understanding and industrial practice of 5G plus, and exchanged in-depth views on the pain and difficulties in the landing process, expressing their views and offering suggestions for industrial development.
The meeting also stressed that China Mobile will continue to adhere to three major initiatives: First, in accordance with the "four have" standards, that is, deep 5G applications, industry influence, clear business model, replication promotion, high-quality landing 100 groups and leading demonstration projects;
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Mobile.
▎China Mobile and Ericsson promote network cloud deployment
China Mobile and Ericsson are committed to working together to develop, validate, test and deploy network and cloud technologies and applications, and actively deploy and enhance existing network development solutions for China Mobile Network Cloud. China Mobile and Ericsson have been collaborating on the development and deployment of mobile technology for more than 30 years, and this further cooperation on the network cloud will be a new milestone. Ericsson has become one of China Mobile's key partners in the ongoing network cloud deployment.
▎China Mobile has 820 million Internet of Things USIM cards
China Mobile recently released the 2020-2022 Internet of Things USIM card centralized procurement (public procurement part) of the results of the election, Chu Tianlong Co., Ltd., Hengbao Co., Ltd. and other five enterprises took the big list. According to the previously announced tender announcement, the project purchased a total of 820 million Internet of Things USIM cards, of which MP1USIM card demand 574797000, MP2 USIM card demand 75000000, MS0 USIM card demand 440000000, MS1 USIM card demand 1280000000.
▎Hubei Mobile open wave division and pluable equipment procurement
China Mobile Hubei Company recently issued the 2020-2021 open wave division multipleframe equipment procurement project tender announcement, the tender content is open wave division multipleframe equipment, including color light module, joint waver, semi-active bureau end frame, semi-active bureau end business board card, etc. a total of 349396. This project does not divide the package, divide 5 shares, it is proposed to introduce no more than 5 suppliers. The five shares were 26%, 23%, 20%, 17% and 14%, respectively. Share does not vary from the implementation of the region, the winning manufacturers supply the province.
▎Zhenjiang Mobile "six-in-six to promote" village-enterprise cooperation promotion meeting
Recently, by Zhenjiang City SASAC sponsored by the "Zhenjiang Central (state) enterprises "six-in-six to promote" village-enterprise cooperation signing agreement held in the Guangdong Hotel, Zhenjiang Mobile was invited to participate in the meeting, and with Zhenjiang New Area Fuxian Village to establish a "village enterprise" cooperative relationship. The city's nearly 50 central (state) enterprise units and nearly 50 Zhenjiang City, county administrative villages and towns carried out on-site pairing signing. The conference was exclusively sponsored by China Mobile's "5G and Live".
China Unicom
▎China Unicom has released a 3GPP all-strategy 5G end-to-end sepping solution
Recently, China Unicom, together with Ziguang, has jointly developed the world's first end-to-end all-strategy network slice selection solution that meets the 3GPP standard. This project is promoted by china Unicom Network Department, Research Institute, Huasheng and Beijing Branch multi-sectoral collaboration, based on the Ziguang Sharp chip platform to achieve 5G mobile phone and data terminal end-to-end singing solutions, so that users can in China Unicom 5G SA network environment, through the App ID, FQDN, IP triple group, DNN and other business identification, independent and flexible choice of network slice.
▎Chongqing Unicom to create a county scene 3.5G plus 2.1G dual-frequency collaborative demonstration area
Recently, Chongqing Unicom and Huawei in Wanzhou to promote the Group's 5G dual-frequency strategy landing, the construction of the first county scene 3.5G plus 2.1G dual-frequency collaborative demonstration area. At the beginning of the construction of 5G network, operators focused on key urban network coverage, China Unicom, China Telecom in the 3.5GHz band to share 200M bandwidth, with MassiveMIMO technology to build 5G leading competitiveness. With the acceleration of the commercialization process of 5G, the importance of the 2.1GHz band began to be highlighted as the 5G construction extended to the deep urban area and the county/rural wide area coverage.
▎Shaanxi Unicom and Copper River strengthen 5G new infrastructure cooperation
Recently, Shaanxi Unicom and the Copper River Municipal Government signed a 5G new infrastructure strategic cooperation agreement, announced the completion of the first phase of China (Northwest) Red Data Lake, jointly opened Unicom 5G in the construction of copper river information technology commercial, with 5G new infrastructure to help "smart copper river" construction, for the city of Copper River to accelerate the construction of the western traditional industrial transformation demonstration city to provide a strong information support.
▎Hainan Unicom has released the country's first "land and sea" communications products
Hainan Unicom held a "joint world through land and sea - land and sea" product launch, the release of the country's first sea and land general communications products " land and sea." This product solves the problem of "difficult communication and expensive communication" in offshore and ocean-going scenes such as fishery, transportation and tourism, and provides reliable communication guarantee for marine law enforcement, marine exploration and marine aquaculture.
Telecom.
▎Fujian Telecom Province 5G scale commercial
China Telecom Fujian Corporation held the "5G Commercial and Industrial Cooperation Promotion Conference" in Fuzhou, officially announced that all urban areas, counties, key townships and above in the province to achieve full coverage of 5G network and scale of commercial, and 25 partners signed a cooperation agreement to jointly build a 5G industrial ecosystem. This is an important sign of the solid step of new infrastructure in Fujian Province, and it is also another achievement of the construction of "Digital Fujian".
▎Green Network and Zhejiang Telecom reached strategic cooperation
Recently, Wuhan Green Network Information Services Co., Ltd. and Zhejiang Telecom signed a strategic cooperation agreement in Hangzhou. Around the edge of the intelligent field of comprehensive innovation, strong joint efforts to achieve long-term strategic partnership. With the signing of this strategic cooperation agreement, the two sides will work together in various directions in the field of edge intelligence to carry out comprehensive and long-term cooperation, jointly explore and promote innovation in the field of edge intelligence network and applications, to provide competitive products and solutions in the market, and constantly meet the needs of users in the new era of new scenarios.
▎Anhui Telecom to carry out 5G up-and-down smart selection function pilot
China Telecom Anhui Company has carried out a 5G up-line smart selection function pilot, taking the lead in China by using 1.8G/2.1G medium frequency band, to make up for the 5G high-frequency up-line coverage short board. This pilot selection in the high-traffic user scene Anhui University new campus, verified that 5G network users of the remote point through the upstream intelligent selection of diversion, the upstream rate can be doubled, greatly improved the user experience, truly 4G/5G collaborative coverage, effectively enhance the user's upstream perception.
▎Anhui Anqing Telecom focuses on compliance management
Anhui Anqing Branch of China Telecom focuses on compliance management, strengthens internal key areas of governance in accordance with the law, fully implements the strategic deployment of enterprises under the rule of law, and significantly enhances the ability of enterprises to manage the rule of law. On the premise of compliance, we can effectively prevent the risk of business operations. To be problem-oriented and to enhance the basic management capacity of the rule of law. Focus on the protection of rights, and increase the efforts to clear the collection in accordance with the law. Aiming at the effect, innovate the form of publicity of the general law.
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KTLaunched two low- and medium-cost 5G packages
KT will launch two low- and medium-priced 5G packages: the 5G Save and the 5G Simple. 5G Save is priced at 45,000 won, provides 5GB of data, can use unlimited speed limit of 400Kbps data traffic after exhaustion, after signing up 25% discount only 30350 won per month. 5GSimple priced 69,000 won, signed a 25% discount after 51,750 won per month, providing 110GB of data traffic, after exhaustion can use unlimited speed limit of 5Mbps data traffic, but also with tablets or other smart terminals to share 10GB of traffic.
Reliance Jio partners with USP Studios to provide children's entertainment content
Reliance Jio has teamed up with children's content provider USP Studios to enhance Jio's children's content service. Jio users will have access to eight entertainment apps, including Indian Kids TV, Top Nursery Rhymes, Indian Kids Channel and more. USP Studios specializes in content services for preschoolers, including original content and unique animated characters that preschoolers love, with more than 130 million subscribers worldwide and more than 2.5 billion views per month.
TCLLaunch of its first 4G LTE tablet
TCL has released its first tablet TAB, a 9-inch FHD Plus device, a Verizon-specific device that supports 4G LTE for $199.9. TAB features a Qualcomm Dragon 665 chipset, an octa-core CPU with four 2GHz cores and four 10.8GHz cores, 3GB of memory plus 32GB of internal storage space, up to 256GB and a battery capacity of 5500mAh.
Nokia 7.3 5G appearance exposure or November release
The foreign media Nokia PowerUser released the Nokia 7.3 5G exterior rendering, with a perforated design in the upper left corner, a rear circular three-camera, rear fingerprint recognition scheme. The Nokia 7.3 5G will feature the Qualcomm Dragon 690 platform with 4/6/8GB storage, 64/128GB body storage and a 6.3-inch FHD-plus resolution 90Hz refresh Rate punch screen, rear 48/64 MP s 12MP ultra wide angle s 2MP depth of view s 2MP macro lens, front 24MP lens, predicted price of 399 euros (about 3157 yuan).
Alibaba is working strategically with the Shanghai municipal government
Alibaba announced that Alibaba Group, Ant Group and the Shanghai Municipal Government signed a strategic cooperation agreement. According to the latest cooperation agreement, Alibaba's three headquarters and three centers will be officially located in Shanghai, fully helping Shanghai's new online economy to accelerate development. The three headquarters are Alipay headquarters, box horse headquarters, local life headquarters, the three centers are Ali Shanghai Research and Development Center, Ali New Retail Center, Ant Technology Center.
Google has announced plans to turn YouTube into a shopping platform
Google has announced plans to turn its video site, YouTube, into a shopping platform, making it a rival to Amazon and Alibaba. YouTube is more of an advertising platform than an e-commerce giant, with viewers watching a video and then clicking on a link to jump to another platform or digital store to shop.
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5GMarketing to form a full line of marketing strength
5G marketing should be holistic, the formation of a full line of marketing strength, in order to keep up with the rapid development of society's 5G applications and 5G popularity.
One is to use strong marketing to promote the "Matthew effect".5G is not only a new product for operators, but also a new infrastructure subject with new social functions, which is the foundation of the new information age. Therefore, the speed and depth of 5G popularization determine the overall speed of social progress. From a market point of view, 5G communication products should form the "Matthew effect" as soon as possible (the better advanced products, the more should be given a higher reputation.) On the other way, the more backward the product is given a lower evaluation, the more 5G business model, quickly become an important basis for the development of social information.
Second, based on the "strong culture" of 5G marketing will become the mainstream of social information.A strong culture is essentially a strong attraction to the audience or consumers, is to directly or indirectly meet the multi-level service needs of consumers, and guide consumption, leading consumer awareness, and gradually complete the transformation of consumer will. In the early stage of 5G operation, the most urgent and most needed marketing model is marketing under the background of "strong culture". This kind of strong marketing is to lead the will, the initiative to give to create adsorption force, so as to form a subjective sense of compensation, occupy the era of consumer thinking highland, to create 5G socialized service demand. Relatively speaking, it is to overcome the weak culture based on the "passive marketing, passive service, passive product upgrading" and other defects.
Third, 5G strong marketing is "to 5G as the axis, to create a new market operation strategy."In the specific operation, marketers should closely around 5G marketing activities, whether it is broadband, dedicated lines, smart terminals or value-added services, etc. should be around 5G articles. Its purpose is to use "5G plus" as the axis of the modern Internet to quickly popularize and apply, in a relatively short period of time to form an intelligent society with full coverage capacity, become a real sense of the new infrastructure.
From the philosophical point of view, the concept of consumption and marketing model is a relative relationship. The more active the consumer, the more passive the marketing becomes. The concept of consumption in the "strong culture", marketing ideas are naturally in a weak position. From this reasoning, strong marketing brings the seller's market, is a leading social market. In today's market activities, the vast majority of consumers still hold the traditional "personal needs" as the theme of the "active consumption" concept, that is, "what do I need to buy." And this traditional consumption concept, constitutes a weak marketing system, "there is demand, only to serve." Today's strong marketing is through active marketing behavior, for users to create a new consumer concept. Today, operators have the historical mission of building and developing the new informationization of society, but also have the obligation to lead the application of 5G, and make 5G become a new consumption concept, to complete the new social infrastructure starting with 5G.
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