If social media trends in 2019 teach us anything, it isPersonalized content is the key to success。 We've also seen brands start listening more closely to their audiences. I just hope that 2020 will intensify as the world moves towards stricter data regulations and higher expectations for consumer content. Traditional social media spread has numbed the world.

First, the three social media with the highest ROI (input-output ratio).

While there are more social media channels than ever before, Facebook, Instagram and Twitter are still far ahead in terms of input-to-output ratios. In the latest HubSpot Research survey, marketers report that Facebook offers the largest return on investment.

To adjust your social media strategy in 2020,We'll explore the effects of social mediaImprove.double，Build communities for hard-to-obtain target customers and avoid social media as a one-way broadcast channel.

2. Continue to invest in your target audience (your best content producers and consultants)

When we talk about social media strategies, we often talk about great ideas, influencers and replicators. But in a recent HubSpot Research survey, marketers made social listening their social media strategy the number one strategy. This is the trend we see at HubSpot.

By listening to your audience, you can cultivate the community and understand resonance before you create anything.

Let's take video content as an example. Video can appeal to audiences on a personal level. They don't have to make professionally, and I've found that some of the best videos are made with smartphones. I'll never forget when a respected colleague congratulated my new HubSpot character on a short video on my Twitter feed instead of a standard tweet. How easy and cool is that? Don't be afraid to try new things.

Once you start publishing branded content that your audience is interested in,Consider getting additional content from your audience.Then proceed with the test.

Determine your KPIs, publish various types of content, track progress, adjust content, and repeat!

User-generated content is not only relevant to your brand, but also provides fresh sound. If you find your brand's fans doing something inspiring, how do you stand out or do more? Continue to encourage fans to share, because when they see other people posting about you, their brand appeal increases. But be sure to ask your fans permission to forward their content to ensure your credibility. 

Overall,Your audience is one of your best sources of content.I'll cover it in more detail later, but on HubSpot, we've successfully built a community for our target audience. According to HubSpot, 80 percent of brands say their efforts to build communities have led to increased traffic. You can also reach an enthusiastic audience by identifying a glikey influencer who can work with you to promote your brand.According to Talkwalker and HubSpotThe volume of discussion about online red marketing is down 42% year-on-year, while the mention of fake online red is increasing. Based on this, the report predicts "a revolution in how marketers manage their influencer activities." Micro and small influencers (500 to 10,000 followers) will help mitigate potential risks and build smaller, more enthusiastic audiences. "

Third, start building communities for enthusiastic audiences

At its inception, the Internet was essentially an online community where people discussed specific topics with each other. Then, somewhere, it shifted. But for me, that's the magic, and that connection is what people still crave. Our latest research shows that 18% of marketers in North America are using Facebook Groups. With 1.4 billion people using Facebook Groups worldwide, I can see this trend continuing to rise among marketers.

Eighty percent of North American marketers are using Facebook groups, HubSpot Research, North American surveys, from January to February 2020, through groups where you can find the right people. Create a dedicated community for your loyal audience that will increase engagement over time. The group feels safe and encourages dialogue, which is ideal for user research.

Created at HubSpot Academy, Corey Braccialini and Jen Stefancika private Facebook group,to support people who are interested in learning more about content marketing. In the past four months, they have seen the number of members of the group increase from 0 to 5,346.

"We're really not sure if that's what people want, but the continued growth and participation rate shows that people are eager to talk about it in a real community," Corey told me. It helps us determine who our most engaged audience is. In a way, we know that they are our advocates and promoters. "The key to building a successful team is to stay engaged. Cultivating a team is as important as building a team.

Fourth, stop using social networking sites as one-way broadcast communication channels

Social media marketing is about community building and engagement. It's no longer just a branded broadcast channel, so make sure you don't generate one-way messages that were so popular and invalid in the past. HubSpot's social team, for example, uses quizzes on Instagram Stories to interact with viewers and gain a deeper understanding of them. 

The paper accomplishes a lot of work to appeal to your audience. Don't ignore your paper writing. Social media marketers value creative images and videos.

I've found that some big mistakes can be easily avoided with proper checks. But it's not just about proofreading, it's about making sure that your team includes people with the right content skills, including a deep understanding of your voice and intones and the right context. A good copy can boost the brand (Wendy's Twitter, for example),It's not a good paperCan harm the brand's image.

What else can you do besides spread the message? Take the time to interact with followers by responding to comments, responding directly to or re-posting fan-posted content to promote community development. You'll also need a dedicated tool for social media sentiment monitoring, as well as top comments/posts internally as needed, and guide external responses.

V. Recommended social media tools

Yes.Some great online toolsHelps you create professional content quickly and easily. Canva is one of the many resources that social media marketers use to design images on brands and engage your audience. When considering creative content, try and test different styles and types of content. Savvy viewers will get tired of seeing the same images in The Feed.

Dig deeper into the state of social media marketing, which is a challenging and exciting time in social media marketing!

·END·

Creation is not easy, such as like this article,Get down on your kneesMove your finger to the bottom"Looking at it."Let more people see it!

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