From.Trends and data from more than 3,400 global marketers, as well as advanced strategies from our experts and partners. Trends and data from over 3,400 global marketers plus progressive strategies from our experts and partners.

Source: HubSpot

70% of marketers actively invest in content marketing.About 60 per cent of marketers said content marketing was "very important" or "extremely important" to their overall strategy. However, only 24% of marketers plan to increase their investment in content marketing by 2020. The most common measure of content marketing is total sales.

Marketers are creating content for multiple audiences.Video is the number one medium used in content marketing, and promotional films and brand stories are the most common types of videos. The most common content marketing metrics are media traffic and social media engagement.

74% of global marketers continue to invest in social media marketing. The most common pace of posting on social media is 3-4 times a week. Photos and picture posts are the types of content that increase audience engagement the most. Social listening is the number one strategy used by marketers.

Sixty-eight per cent of marketers said paid advertising was "very important" or "extremely important" to their overall marketing strategy. Thirty-three percent of marketers use ads to increase brand awareness, and 24 percent use direct advertising.

2020 Content Marketing Strategy 

Content Marketing Strategy

When your business invests in content marketing,You've increased your ability to engage your buyer role, transform more sales opportunities, increase brand awareness, and connect with your audience.This leads me to two questions for marketers: 1) Has your company actively invested in content marketing? 2) Will you continue or start this valuable investment in 2020? Content marketing can take many forms. The key is to determine which content marketing strategies are most effective so that your business can use them to achieve marketing goals.

SEO and content marketing will continue to increase visibility in 2020, but what good is it if the content is not credible or attractive? In order to win the content marketing competition,Brands need to pay more attention to optimizing, personalizing, and influencer-activated content experiences.

What type of video are you investing in? 

Video is the most important form of media in content policy

Produced by a marketerThe most common types of videos are promotional videos and brand storytelling.

"There are no marketing campaigns that are all-in-one, and each country, region, and region has unique means of demand, terminology, and consumer information. Building a global content marketing strategy is critical, but it can be challenging. In order for content marketing campaigns to become truly global, we need to adapt to regional needs and differences in each market while delivering key messages. "

2020 Social Media Marketing Strategy 

Social Media Marketing Strategy

If there's one way social media trends in 2019 have taught us anything, it'sPersonalized content is the key to success。 We tooSee brands start listening more closely to their audiences.I expect this to only intensify in 2020 as the world moves towards tighter data regulation and higher expectations for consumer content. The world has become numb to general social media broadcasting.

"Brands will need to develop their personality and values to be able to interact meaningfully one-on-one. That's why they stand out in a world of noise and limited attention.Every time, small and true will overcome big and ordinary. Want more details? Focus on private groups, micro-influencers, and social activities associated with your brand.

Digital Advertising Strategy 2020 

Digital Advertising Strategy

Digital advertising includes many aspects: design, targeting, optimization, analysis, and so on. Organic content channels are flooding, and paid advertising is an effective way to make your content the focus (and their ideas). However, the diversity and breadth of the topic can make it difficult to master and test.If your company plans to invest in digital advertising, take the time to assess trends, analyze data from your past advertising campaigns, and figure out how best to invest your advertising money.

"Marketers need to start thinking about their leads more like an audience, and they're either interested in the product or in the content."Customize your promotion strategy to ensure that viewers see the ads that are most relevant to them. Marketers may be attracted to audiences who are only interested in product ad content, but be patient!"