What uses social media for foreign trade marketing?
Today's social media platforms are very popular, for exampleFacebook, LinkedIn, YouTube, Twitter, etc. are typical social media.
More and more foreign trade companies find that the foreign trade industry and social media are no longer separate individuals, reasonable use of social media platforms, foreign trade business can do better.
As a new generation of foreign trade people in the Internet age, we should understandSocial mediaIts importance cannot be ignored.How to get our customers involved,Both large international companies and small and medium-sized enterprises have done enough.
Foreign social media, represented by LinkedIn, Facebook and YouTube, is the most commonly used platform for foreign trade people to develop and maintain customers. Not only to show the corporate image, but also to a certain extent, so that customers get more good service.
So how to improve fan loyalty, let users participate in interaction, is also a problem that plagues many enterprises. Here are a few points to note:
1 Why social media?
It's cost-effective
Cost-effectiveness is key. We know that traditional marketing campaigns involve television, radio, print advertising, etc., and if you choose one of these TV ads, it will cost millions of dollars and the same broadcast and print advertising will cost a lot of money, which is not cost-effective.
When using social media, you just need to create a profile. You just need to maintain consistency in the content posted on social networking sites that is relevant to your brand or service. Social media can provide you with quality customer resources.
Customer access
As we mentioned earlier, there are hundreds of millions of active users on social media. Although they are not your customers, it's easy to target them when using social media.
Each social networking site has a database of users.You.You can chooseBy age, gender, qualifications, work, etc。You only need to select the categories provided by these sites.
2 What social media can't be separated from foreign trade marketing?
Twitter has a limited number of self-media texts on which you can post links to images or other information, and a 140-character limit can deliver information and services from many companies.
It is also the world's second largest search engine, so the traffic is predictable.Text, pictures, videosInformation is the three major factors affecting business on the Internet, and video factors are the most reputable.
Launched in 2004 mainly to meet people's daily life entertainment and leisure experience, has developed into a dialogue between any user, to show themselves, express their personalized needs and provide a platform portal.
With Facebook's growing number of users, its use is no longer limited to purely social services, and more and more companies are starting to use Facebook to attract customers and promote their brands.
Because LinkedIn has a headhunting factor, the information above is more complete.You can find a job on it, or you can find a customer.It is of great help to foreign trade business.
Before the show, we can create banners for the show on our website and add exclusive pages for the show.Social networking sites allow you to learn about departments, standards, and other information.
In the exhibition, we can live broadcast, on social networking sites, you can follow the news on Twitter at any time, on Facebook can tell our brand story, upload image information.
At the same time, the video is filmed and uploaded to YouTube, so that it can be continuously updated to upload live videos and images of the show to YouTube, Facebook, Twitter or LinkedIn.
Now is the social age, the properties of social networking sites is social, interactive, not you on LinkedIn casually send some content for inquiry OK, is the need for one-on-one interaction.Only.Better understanding to build trust and tap more potential customers.
Slowly in-depth understanding of these, will certainly bring help to your foreign trade!
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