New ideas for social media marketing during the outbreak: Nike, Frye, Barilla, three international cases
Sports and leisure industry: Nike
#playinside 与 #playfortheworld
The brand philosophy That Nike expects to convey:
Strength, sports spirit, ability, never stop
#playinside labels used properly?
👍 marketing content bring positive or negative effects to the brand?
👍 marketing content cause panic?
👍 marketing content encourage or promote dangerous social behaviors, such as social gatherings?
👍 marketing content be real and viable for your audience?
👍 marketing content affect the brand's current partnership?
👍 the semantics of marketing content be positive?
👍 marketing content provide value to consumers?
👍 marketing content reflect the brand's sense of social responsibility?
👍 marketing content embody brand philosophy and core values?
#playinside the value passed:
Sports spirit, strength, victory
Food industry: Barilla
#athomewithbarilla sponsor cooking classes
Batilla's brand philosophy:
Family, family, food, passion
#stayinsidewithbarilla the label used properly?
👍 marketing content bring positive or negative effects to the brand?
👍 marketing content cause panic?
👍 marketing content encourage or promote dangerous social behaviors, such as social gatherings?
👍 marketing content be real and viable for your audience?
👍 marketing content affect the brand's current partnership?
👍 the semantics of marketing content be positive?
👍 marketing content provide value to consumers?
👍 marketing content reflect the brand's sense of social responsibility?
👍 marketing content embody brand philosophy and core values?
#stayinsidewithbarilla the value passed:
Cooperation, family relationships, food
Clothing: Frye
#AtHomeWithFRYE and social responsibility
The brand philosophy that Frye expects to convey:
National, artistic, long-term social responsibility
#AtHomeWithFRYE the label used properly?
👍 marketing content bring positive or negative effects to the brand?
👍 marketing content cause panic?
👍 marketing content encourage or promote dangerous social behaviors, such as social gatherings?
👎 marketing content realistic for your audience?
👍 marketing content affect the brand's current partnership?
👍 the semantics of marketing content be positive?
👍 marketing content provide value to consumers?
👍 marketing content reflect the brand's sense of social responsibility?
👍 marketing content embody brand philosophy and core values?
#AtHomeWithFRYE the value passed:
Social responsibility, charitable activities
Similar social media incentives
Lululemon & Dyson Hair
Lululemon activity tag
#the weatlife
Dyson hair activity label
#dysonhairathome
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