Traffic blowout, the outbreak of the use of social media marketing 6 methods
With the outbreak of the global epidemic, according to media reports, more than 3 billion people around the world are now asked to stay at home to avoid going out, "home" has become the world's label, so the online user base has soared, it is understood that Facebook and Instagram usage increased by 40%, Instagram Live and Facebook Live views doubled in a week!
Many advertisers have also called for more investment in social media marketing, with analytics firm BrandTotal using artificial intelligence to measure ad display across social platforms. The survey found that many brands were active on social media during the outbreak.
01
Quibi's daily ad impressions on Twitter have increased by 25 percent, while Facebook, Instagram and YouTube have increased by 10 percent.
02
During Uber Eats' online campaign, ad display on YouTube increased by 40 percent per day, Instagram by up to 30 percent, Twitter by 20 percent and Facebook by 15 percent.
03
Dial, a well-known U.S. cleaning brand, sees a 25 percent increase in ad impressions per day, a 25 percent increase on YouTube and a 30 percent increase on Instagram.
The new coronavirus epidemic spreads around the world, and companies are bound to grow faster by adopting effective marketing strategies during this challenging period. How do I take advantage of social media in the meantime?
The specific recommendations are as follows:
Increase the number of publications
During the outbreak, people spent more time at home. Brands can use this time to develop aggressive social media strategies, proactively deliver high-quality content, and appropriately increase the number of posts so that your followers know what's going on in your business and the changes you've made as a result of coronavirus.
Take advantage of theme labels
When you publish, make sure that you include the hashtags. Using hashtags helps you categorize your content for your audience. It allows users to find your post by using the hashtag. This is a great way to increase your followers for your social media posts. Keep an eye on popular tags and try to keep in touch with your content.
Live video
The popularity of live video is growing because it delivers information faster and is a more attractive model for customers. According to recent reports, video content is viewed about 60% more times than text content, special period, the amount of information is huge, appropriate increase in video form, will do more with less,For example:Create online training courses, etc.
Net red belt goods
If you're a B2C company, take a few time to research the social media "net red" that's right for your products and services. Try working with them and, if possible, you can even send them free samples of your offer in exchange for posting information about the offer. During the outbreak, some social media celebrities expressed a willingness to use their power to help small businesses. So try it!
Make the brand more user-friendly
Because of the outbreak, people's lives are under threat! So advertisers need to be careful when running ads, spread positive energy, and use social media to show how companies can fight "epidemics" at this challenging time, how to help others, how to respond positively to growth, and so on.
Special period of rapid response, take effective marketing response measures, which is also a strong embodiment of the brand. As an overseas intelligent marketing solution provider, Easy Point Yeahmobi has provided effective marketing solutions for many products during the outbreak to help it get out to sea, and then hope to help more enterprises to achieve counter-trend growth!
Part of the source is Dynamicbusiness, Austinmarketing
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