What was the history of the most different social media marketing class?
4 dimensions of content marketing:
Is your content a face-off with another family? How can you be different and stand out from the crowd?
Unique Content Glamour Model (Du Wenyu, 2018)
Under the outbreak, the brand's social media marketing "is also drunk", the brand has tried to link to the outbreak content.Because, marketing, that is, life.
Look at this picture and you can see what's unique.
Clothing brand Aerie, for example, launched the "Aerie REAL Positivity Challenge" campaign in TikTok during the outbreak to encourage people to respond positively to life in isolation at home.
Take a look at the full version of the video：
What should holiday content marketing do for special periods?
▪ social media marketing: out joining the conversations, the same voice;
▪ Festival - a definitive hot spot - is a great opportunity for content to impress people;
▪, but many companies' holiday content marketing lack of ideas, vulgar plain.
Here's what Professor Dou proposed in 2017"Festival Content Marketing Framework"
The core of festival content marketing is the theme of the festival, and with the ceremony, symbols, extension of the theme of the festival ring, in addition to the anti-mainstream phenomenon to pay attention to.
On Valentine's Day, for example, couples' happy holidays can be found everywhere on social media:
Valentine's Day, you are so sweet, have you ever considered how a single dog feels?
And in addition to the all-energies of fancy show love, another focus of Valentine's Day content marketing is: anti-mainstream - pity with the disease, holding the group to keep warm - as another social identity of the "single dog" how to spend the holidays?
For example, Hero League's holiday content marketing, is the use of anti-mainstream strategy: Valentine's Day no lover can only play games, don't worry, in the comments area about sister playing games together, if there is a sister reply, there is a chance to get rewards - reflecting a "still lonely, but still can seek solace, even in the game" spirit.
Old brand, new vitality.
An ad that swipes the screen in a friend's circle reaches 100,000 plus in a few hours and has 50,000 likes. In fact, it does not fall from the sky, but there are mysteries to be found.
Design a Mid-Autumn Festival content marketing plan for your company/project, which can be obtained from either of the followingFrom a point of view: core, ritual, symbol, extension, anti-mainstream. How would you design it?
Although it is a remote classroom, still can not stop the students actively speak and interactive discussion enthusiasm, many students even on the way to complete the course.
In this "social media marketing" class, the students are full of harvest, more understanding of the "social media era, content for the king" essence. AndSuperb content begins with a keen insight into the customer.
Let's all take a long-distance photo to commemorate this unusual lesson!
Finally send a video of casual food brand chipotle on TikTok to see if you can get inspiration on how to market your brand's content.
Go to "Discovery" - "Take a look" browse "Friends are watching"
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