Many SEO beginners in the beginning of the SEO project, not particularly concerned about social media marketing, but all day long keen to collect and organize free chain resources, in fact, most of the high-quality links, are through social relations to win over.

So, as an SEO person, how can we improve our social skills and get more external resources?

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How to improve your social skills: Create more chains through social media marketing!

1, with the high-weight "infringement" to establish a relationship

Whether you often face such a thing, is their own efforts to write the original article, easy to be high-weight website forwarding, which for the new station, it is really annoying, but perhaps also a turning point.

This time you need to proactively contact the other manager to coordinate the incident to see if you can bring your own original link, and after a lot of communication I found the result:

(1) The other party stopped forwarding and deleted the infringing article

(2) The other party filled in the original link

(3) The other person and you have established a certain relationship

Another is that the other side simply ignore you, for such a situation is currently just powerless, but those who establish relationships of high-weight website management, will do for you to do high-quality chain and promotion in the future to provide very convenient help.

2, active in the professional forum

Long-term active in the professional industry forum, in addition to can do external chain promotion, you can also get a lot of forum privileges, such as: small pagers, active participation in the forum held activities, you will know a lot of relevant professionals, even the forum creators, social relations chain is sometimes unstoppable, you need to learn to use each other's resources, to create opportunities to meet, and develop a friendly partnership.

3, clever use of executive network resources

The longer you're in an industry, the more relevant the leaders you're exposed to, and if you're worried about getting a high-quality chain, try consulting a leader you know and have a connection with.

Trying to find a solution from the other side, the leadership of the network and resources are relatively extensive, if he can help you forward content, that is naturally the best, but if not convenient, he can help you connect some resources is also good, and some times you will find that even if you have a sufficient budget, can be spent is not ideal, the lack is likely to be a layer of relationship.

4, try to contact industry experts

We all know that on social platforms, if you want to contact industry experts, you can use these channels, and of course for Big V, they rarely reply to messages from strangers.

To do this, you need to pay attention to each other's recent trends, focus on the cutting-edge direction, such as: AI on SEO's impact, and then prepare information and content, provide a complete set of cooperation programs to the other side, at least on behalf of your sincerity, casually send a private letter, give a small opinion, the other side is very difficult to pay attention to you.

5, social platform of native advertising

At present, almost every social platform has an advertising delivery system, you need to organize industry-related data analysis, according to their own business specific, choose the most suitable delivery channels, if you are to establish a high-quality chain for the purpose, you need to consider which part of the channel forwarding rate is relatively high.

Summary: If you want to use social media platforms to do chain communication, you need to convert the form of links to form without HTTP or HTTPS, if you want to establish social relationships, then carefully study the following directions, hope to help everyone.

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