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Consider that YouTube is global.The second largest search engine.It's a great place to promote your business and attract new, qualified audiences.However, how do you know yours.YouTube campaigns.Was it successful after publication? Which YouTube ad benchmarks should you track to ensure continued success?
This article will provide you with the following information:1. Track YouTube ad benchmarks.2. When to track a specific indicator.3. Some average indicators.4. How to maximize your YouTube performance advertising metrics.
▶YouTube ad benchmark: YouTube performance ad metrics to watch.
When launching your YouTube campaign, it's important to know what metrics to track. Here's a guide to the YouTube ad benchmarks we're tracking.♦ basic YouTube advertising benchmark.
First, let's look at some of YouTube's basic advertising metrics.- Views: The number of times people participated in or viewed your ad.
- View rate: A comparison of views of YouTube ads with ad impressions.
- Watch time: The total time people spend watching your video ads.
- Average viewing time: The average number of seconds a person watches your video.
- Average cost per view: How much you'll be charged when someone in your audience watches an ad for a specific amount of time or interacts with your video, whichever happens first.
♦ youTube ad benchmark based on engagement.
Next, we'll look at engagement-based metrics that can be tracked through the YouTube platform:- Engagement: Clicks on interactive elements (for example, trailers or icons) that don't attract visitors are brought to the site or external pages.
- Engagement: Ad engagement compared to ad impressions.
- Clicks: The number of times a user clicked on your video.
- Click-through rate (CTR): The number of clicks your ad gets compared to the number of impressions you get.
- Video ratings: Video plays video to a specific length of frequency, including 25%, 50%, 75% and 100%.
♦ based on the user's YouTube ad baseline.
Finally, we'll look at user-based YouTube performance metrics:- Unique users: The number of people who saw the ad during the specified period.
- Unique cookies (unique cookies): The number of cookies (personal information stored) specific to a single browser on the computer.
- Unique viewers (cookies) (do not repeat viewers (cookies): The number of times each cookie has been viewed over a period of time.
▶When to track YouTube ad benchmarks.
Now you have a list of YouTube ad benchmarks. But when is the right time to track different metrics for your campaign?To find the right YouTube performance metrics, you need to know which part of the buyer's shopping process you're targeting. The buyer's shopping process consists of three core parts:- Consciousness:At this stage, your audience discovers your brand and becomes familiar with your business. They will investigate your company to learn more about the products you offer.
- Consider:During the consideration phase, your audience considers their options and looks for companies that can provide the best solution to their problems.
- Decision:At this stage, your audience chooses the company that best suits their needs.
So if you know where to target your ads, you can better determine which benchmark is best for your campaign.Check out this chart to see which metrics you can track at each stage! | |
| Views, views, engagement, unique users. |
| Watch time, average viewing time, unique viewer. |
| Clicks, click-through rate. |
▶YouTube considers the average benchmark.
So when measuring YouTube's average benchmark, you want to know if your results are good or bad. Although it is difficult to find the average of each indicator, the following can be used as a reference:1.Average cost per view or operation:$ 0.10 – $ 0.302.Average click-through rate:5％3.Average viewing rate:9％These statistics show the average results of your YouTube campaign. You can use these averages to understand your campaign's goals. It helps you guide your campaigns to ensure you get the best results for your business.
▶How to maximize your YouTube ad performance metrics.
Want to get the most out of your YouTube ads? Check out these three tips to maximize the effectiveness of YourTube ads.1. Try different ad formats.When running YouTube ads, you should try a variety of ad formats. Try different ad types and you'll get a complete picture of which format will work best.You can choose from a variety of YouTube ad formats, including:4.Non-skippable video ads2. Know your target audience.If you want your ads to work well, you need to know your target audience.But how do you determine who's in your target audience?Think about who is most likely to be interested in your business. You need to determine the following information:When you learn important information about your audience, you can see the target audience and better target them.3. Make your ads stand out.If you're planning to advertise on YouTube, make sure your ads appeal to your audience. The goal is to get people to continue watching your ads and eventually click to learn more.Your ad format will affect how long your ad lasts, whether it's graphic or video. Overlayads is graphics, while Bumper ads are short video ads. Bumper ads are much shorter than Trueview ads, so Trueview ads need more.
So, first, determine an ad format. Once you know the type of ad, you know what kind of content you can create.When crafting your ads, consider ways to make them exciting and appealing to your audience. There are several ways you can engage your ads:1. Use bright colors to attract the attention of the audience.2. Tell a story in an advertisement.3. Try inserting the surprise element.4. Use emotion to attract the audience.
Through this article.Hope.You already know how to monitor YouTube performance advertising indicators, like the small partner to pay attention to it.
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