YouTube Advertising Benchmarks - YouTube ad content to track.
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Views: The number of times people participated in or viewed your ad. View rate: A comparison of views of YouTube ads with ad impressions. Watch time: The total time people spend watching your video ads. Average viewing time: The average number of seconds a person watches your video. Average cost per view: How much you'll be charged when someone in your audience watches an ad for a specific amount of time or interacts with your video, whichever happens first. Engagement: Clicks on interactive elements (for example, trailers or icons) that don't attract visitors are brought to the site or external pages. Engagement: Ad engagement compared to ad impressions. Clicks: The number of times a user clicked on your video. Click-through rate (CTR): The number of clicks your ad gets compared to the number of impressions you get. Video ratings: Video plays video to a specific length of frequency, including 25%, 50%, 75% and 100%. Unique users: The number of people who saw the ad during the specified period. Unique cookies (unique cookies): The number of cookies (personal information stored) specific to a single browser on the computer. Unique viewers (cookies) (do not repeat viewers (cookies): The number of times each cookie has been viewed over a period of time.
Consciousness:At this stage, your audience discovers your brand and becomes familiar with your business. They will investigate your company to learn more about the products you offer. Consider:During the consideration phase, your audience considers their options and looks for companies that can provide the best solution to their problems. Decision:At this stage, your audience chooses the company that best suits their needs.
Want to get the most out of your YouTube ads? Check out these three tips to maximize the effectiveness of YourTube ads.
Your ad format will affect how long your ad lasts, whether it's graphic or video. Overlayads is graphics, while Bumper ads are short video ads. Bumper ads are much shorter than Trueview ads, so Trueview ads need more.
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