What is social media marketing, do you really understand?
Social media, also known as social media, refers to websites and technologies that allow people to write, share, comment, discuss, communicate with each other. China's social media after many years of development, categories show diversity. There are mainly forum communities, social networking sites, blogs, microblogs, location check-in, Q and A, WeChat and other types.
Compared with other network marketing such as search engine and e-mail, the trust-based communication mechanism of social media marketing and the high active participation of users can influence the consumption decision of netizens, and provide a lot of opportunities for brands to be disseminated and magnified. Social media users are sticky and stable, well-positioned, and can provide a more segmented target group for brands. The market for social media marketing is still expanding, and it is no longer a place for friends to share, but a new business competition model.
Compared with other network marketing such as search engine and e-mail, the trust-based communication mechanism of social media marketing and the high active participation of users can influence the consumption decision of netizens, and provide a lot of opportunities for brands to be disseminated and magnified. Social media users are sticky and stable, well-positioned, and can provide a more segmented target group for brands. The market for social media marketing is still expanding, and it is no longer a place for friends to share, but a new business competition model.
As an innovative and developing marketing model, more and more companies are experimenting with SNS websites, whether it's conducting a variety of online activities (e.g., live brand planting competitions, happy pastures for Yili Shuhua milk, etc.) product implants (e.g., house implants for real estate projects, mobile phone implants as gifts, etc.), or market research (surveys in cities where target users are concentrated to find out what users think about products and services), And viral marketing and so on (videos or content with enterprise elements implanted can be shared and retweeted as quickly as viruses spread among users), all of which can be done here, so why? Because SNS's biggest feature is that it fully demonstrates human interaction, which is the basis of all marketing.
The "many-to-many" messaging model of social network marketing is more interactive and has attracted more people's attention. With the increasing maturity of Internet users' online behavior, users are more willing to take the initiative to obtain information and share information, community users show a high degree of participation, sharing and interactivity, the main media of social network marketing communication is the user, the main way is "mass communication". Therefore, compared with the traditional form of advertising, there is no need for a large amount of advertising investment, on the contrary, because the user's participation, sharing and interactive characteristics can easily deepen the understanding of a brand and products, easy to form a deep impression, from the media value analysis to form a good communication effect.
Users in social network marketing are usually known friends, user registration data are relatively real, enterprises in the network marketing can easily target audiences according to geography, revenue status and other user screening, to choose which are their own users, so as to target and these users to promote and interact. If the enterprise marketing funds are not much, but also hope to get a better effect, you can only target some areas of marketing, such as only for north, upper, wide users to carry out online activities, in order to achieve the target user's precision marketing.
The rapid development of social network marketing model is precisely in line with the real needs of network users, participation, sharing and interaction, it represents the characteristics of network users, but also in line with the development of network marketing new trends, no media can pull the relationship between people so close. Whether it's a friend's diary, a recommended video, an activity they're participating in, or a friend's new friends will let people know and pay attention to the developments of their friends in the first place, and share their feelings with them. Only the marketing model that meets the needs of network users can help enterprises play a greater role in network marketing.
Go to "Discovery" - "Take a look" browse "Friends are watching"