Hi, today's editor-in-chief would like to recommend a new translation of the Chinese translatorSocial Media Marketing Practice Guide(Machinery Industry Press)

In today's society, marketing can be said to be everywhere. Every organization and individual is conducting a variety of marketing activities, both consciously and unconsciously.

Now, the Internet has entered the Web 2.0 era, with blogs, forums, microblogs, WeChat,SNSSocial media, represented by the site, is growing rapidly. As a new type of media, social media mainly relies on Internet technology for the dissemination and acquisition of information, with a high degree of openness, interactivity and social and other natural attributes. That's why more and more people are falling in love with social media, often using it to publish, share, disseminate information or access information resources.

The relationships that people establish in the real world can be rapidly expanded to the virtual network world, and the relationships established in the virtual network world can also be rapidly expanded into the real world. This undoubtedly provides new marketing opportunities and challenges for businesses and individuals, more and more enterprises and individuals are beginning to realize the importance of social media marketing, are looking for opportunities to change their marketing strategy or development strategy. This book is a great opportunity!

The book is the work of three professors in global marketing - Svend Hollenson, Philip Kotler and Mark Oliver Opresnik. Kotler is known as the "father of modern marketing" and is a master of modern marketing. The book brings together the wisdom of three scholars, the content of which is in-depth and shallow, to be unsymerrous, and there are few terminology that is as confusing as a cloud. In addition to marketing knowledge in social media, this book includes case studies that help readers better understand how to use social media for marketing. If you want to be inWeb2.0The times should respond to the changes in social media marketing, this book can not help but read.

Svend Hollensen is an associate professor at the University of Southern Denmark.AarhusMaster of Science (MBA), Ph.D., Copenhagen Business School. Professor Svender is the author of yesMarketing Management：A Relationship Approach、Essentials of Global Marketing。 Professor Svender also serves as a business consultant to several multinational corporations and international organizations such as the World Bank.

Philip Kotler, born in the United States, is a professor of economics. Modern marketing set, known as the "father of modern marketing", as a tenured professor at Northwestern University Kellogg School of Management, Northwestern University Kellogg School of Management international market scienceS·C·Honorary Professor Johnson and Johnson. President of the United Marketing Association of Management Science, Director of the American Marketing Association, Trustee of the Marketing Science Society, Director of the Center for Management Analysis, member of the Yang Krowich Advisory Board, member of the Gobaini Advisory Board, ChinaGMCConsultant, International Marketing Specialist, Manufacturers Alliance.

(Philip Kotler)

Zhang ShoufengHe has a bachelor's degree in English language and literature from Shandong Normal University and a master's degree in English language and literature from Shandong University, and is now a lecturer at the Chinese College of Foreign Studies of Texas College. Twelve translations have been published, worth more than two million words, mainly translated as: "Negotiating Master" "The billionaire from the start to tell you" "Summer of Fireflies" and so on. Several translations have won the Texas City Award for Outstanding Achievement in Social Sciences.

Zhang ChanghuHe has a Bachelor of Arts in English Language and Literature from Qufu Normal University and a Master of Arts in English Language and Literature from Shandong University, and is now a lecturer at the Chinese College outside Texas College, loves English-Chinese translation, has participated in many foreign affairs translation activities at the provincial and municipal levels, and specializes in teaching and teaching book translation.

Today, social media marketing is hot, the use of social media for online marketing methods are endless, for enterprises and individuals to carry out new marketing activities to create unlimited opportunities and possibilities, so some scholars assert that "social media, Chinese enterprises and individuals can not miss the marketing opportunities." In today's China, everyone can do micro-business, there are many people to use fast hands, shaking sound and so on on the road to wealth, but most people not only did not achieve commercial success, their circle of friends but by many friends blocked, can be said to be worth the loss. So how can you use social media for marketing? I believe that readers get this book, will feel meet hate late, read this book, will feel Mousseton open.

When it comes to marketing books, readers are often afraid, because marketing from economics, psychology, behavioral science, management theory and other disciplines to draw a lot of basic ideas, with comprehensive, complex content, difficult to understand (and even obscure) and so on. But readers don't feel that way when they read the book, first, when the three professors try to be easy to understand and avoid the wording, and second, when they mention social media, such as forums, blogs, Facebook, Twitter, LinkedIn, Instagram,Pinterest、YouTubeWait a minute. Although there is less mention of ChinaQQ, WeChat, Weibo, post bar and other social media platforms, but the truth behind it is all connected, the so-called one-way pass, I believe that smart you will be able to cite one against three, touch the class bypass,getto a lot of new skills.

The book is the result of a collaboration between three leading professors in global marketing - Hollenson, Kotler and Opresnik. Kotler is known as the "father of modern marketing" and is a master of modern marketing. The book brings together the wisdom of three scholars, the content of which is in-depth and shallow, to be unsymerrous, and there are few terminology that is as confusing as a cloud. Reading this book is like three masters in front of you, teaching you the secrets of success in social media marketing, teaching you how to do social media marketing, so that you can quickly understand the essence of it, and thus succeed in marketing. The four words "practical guide" in the title of the book are not false.

This book has theory, there is analysis, there are cases, not only let you know, but also let you know why. As the title says, the contents of the book are more practical. From social media marketing research to marketing planning, from influencer marketing (similar to online marketing, but broader), smartphone marketing, app marketing to electronic services and cloud computing, from communication patterns to the four divisions of social media (community, publishing, entertainment, commerce), the content is comprehensive and detailed, not a general talk of social media, but everywhere from marketing. It's worth noting that the development of social media is not over-described as "a thousand miles a day", and much of the content in the book will inevitably become obsolete, but the essence of thought reflected in the book will not be out of date, can always guide us to do a good job of social media marketing.

Many business books tend to teach you only two or three main ideas. The three scholars hope that every reader who "invests" in the book will reap the rewards20To.30point of view, and can learn to use, to change or reshape their lives. To borrow Oliver W. Wendell Holmes's words, believe that after reading this book, the reader's thinking will be expanded by the book's insights, thinking will never return to the original narrow field.

In the process of translating this book, I was deeply moved by the simple writing and sincerity of the three professors. They share their experiences unreservedly and never downplay the key details of success. The wonderful result of these efforts is to gain the trust of fans, including me, and believe in you. The rigour of the three authors' discipline is admirable, and any reference to the thoughts of others indicates the source. I hope that whether it is ordinary readers, or marketers, or business managers, can find their own needs in this book, make good use of, for their own marketing and management to find guidance.

When I first took over the translation of the book, I felt both stressed and excited. Although I have more than ten years of translation experience, published more than a dozen translations, counting millions of words, but in the face of the work of the three masters, I still feel quite pressure. It is heartening to have the privilege of bringing the latest work of the three masters to Chinese readers and giving the book a second life. In order not to insult the mission, I sleep at night, put all my spare time into the translation of this book. In order to translate this book, I borrowed more than a dozen related books from the library, but also refer to a large number of online literature, in-depth study of marketing theory knowledge, intended to present a professional level of translation for readers, to help Chinese marketers do a good job of social media marketing, so as to benefit the people of China, for The Chinese take-off slightly thin.

This book is an indispensable guide for 21st-century professional marketers who want to use social media to communicate with and win over consumers.

- Mr. Tagaoka, President and President of Nestle JapanCEO

In today's marketing, social media is the world's nosed. This book will help you master one of the essential elements of any marketing plan: social media marketing.

- Iris Reese, Chairman of Strategic Positioning Consulting

This book provides a comprehensive explanation of social media marketing, and the principles and strategies set out in the book for executives are sufficient to make many companies profitable.

——V.Dr. Kumar is a professor of marketing at Georgia State University

The trial techniques in the book can help marketers develop social media strategies as well as help researchers gain an in-depth understanding of social media.

Dr. Vitoleta Wilk, Research Fellow and Lecturer in Marketing, University of Ediscoven, Australia

At present, the book has been in Theon, JD.com, Tmall and other platforms, interested in this book friends in the major platforms to search for "social media marketing practice guide" can be purchased.

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