Tencent Social Advertising Attends iDigital Brand Summit: Unleashing Social Power and Nova Marketing Opportunities
From 12 to 14 June, iDigital Brand Summit 2017, an influential brand summit in digital marketing, was held at Sofitel Sanya. Guo Weijun, national head of Tencent's social advertising brand Fast And Away, was invited to attend and deliver a speech on the theme of "Unleashing the Power of Socialism". In his speech, Guo Weijun showed the real-life guests how Tencent's social advertising is based on data insights, more accurate crowd portraits, more matching marketing scenarios, more exciting ideas, through personalized communication between brands and consumers, the release of social power, for marketing to bring new opportunities.
"Social plus Data" guides creative reach,
Build a natural connection between the brand and the consumer
Guo Weijun shared a series of intelligent marketing cases of Tencent's social advertising, giving advertisers data marketing capabilities at different stages of understanding, communicating, impressing and optimizing, realizing the natural connection between brands and consumers through social interaction, and ultimately achieving intelligent marketing with people and insights at its core.
The data brain helps with marketing decisions,
Create new opportunities for the industry
At the summit, Guo Weijun presented Tencent's "social plus data" advantages with a set of data images: based on Tencent's social scene for more than 90% of Chinese Internet users, Tencent Social Advertising built a sophisticated user tag system to achieve accurate insight into users. Through the efficient integration of Tencent, advertisers and vertical platforms such as JD.com, Sogou, 58 Tongcheng and Drip Car, Tencent Social Advertising has built a comprehensive, real, usable and unique data ecosystem by opening up the entire scene data.
Relying on this advantage, Tencent social advertising uses data brain to assist brand decision-making, improve marketing efficiency and effectiveness, from insight to "targeting-scenario-creative" dimension to build intelligent marketing solutions: people and insights as the core, deep understanding of the brand target audience, for advertisers to target the most accurate people; Finally, we can realize the intelligent creative delivery and creative decision-making with data, realize the evolution of marketing intelligence, and bring new opportunities for marketing.
Guo Weijun said that "social plus data" has become a key force in mobile marketing, Tencent social advertising and brand launched a series of explorations to help brands and users better natural connection, release social energy, and create new opportunities in the marketing industry.
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