Twitter, McDonald's, IKEA... Which is the best outdoor advertising idea? Case of the week.

This week, Li Zongsheng for Mercedes-Benz wrote a long text, words and phrases are worth reading carefully aftertaste; Zhang Dapeng and Shengga again cooperated to make a different city propaganda film for Shenzhen; Twitter, McDonald's, IKEA three creative bigwigs collectively on outdoor advertising, clever creativity and precise insight people have to admire ... In order to give you more chances to browse to these good works, I will review this week's case here, hoping to bring inspiration and inspiration to everyone.

- Domestic case -

Li Zongsheng's paper for Mercedes-Benz is very tasteful.

Mercedes-Benz's latest micro-film, "Despite sitting on treasures, Ninghuai Rugu" recently launched, the film by the famous musician Li Zongsheng and director Zhou Getai jointly completed, for the audience to tell an ordinary ordinary and extraordinary life story. The film through the male owner's car constantly updated, witnessed four different stages of life, narrator by Li Zongsheng personally voice-over, from the narrator's point of view will be his understanding of the true meaning of life, so that the audience feel the sweet and bitter taste of life, but also experienced a new generation of Mercedes-Benz V-Class MPV for life and the definition of success.

Shenzhen made a different city propaganda film.

On the occasion of the 40th anniversary of the establishment of the Shenzhen Special Economic Zone, Shenzhen and the agency Shanghai Shengga and director Zhang Dapeng teamed up to bring a city propaganda film, the short film through a middle-class person to recall the way of personal experience, recall the 40 years of Shenzhen's development and rise process, the text with "why there is Shenzhen" layer of step-by-step questions, causing the audience to think, not only show the young people's generous, full of blood of youth, but also down-to-earth, hard-working dedication to the spirit of the past two generations. Highlighted Shenzhen pioneering, enterprising, pluralistic, inclusive, young city image.

Coca-Cola is out of the real "emoji bag"!

On September 19th, the day of the birth of the computer smiley face emoji, Coca-Cola China launched a set of emoji bags, released a set of flat posters and a sand sculpture ad, and launched a social platform to launch a topic, inviting everyone to "be an emoji bag person" to convey Coca-Cola's hope that the real emoji bag can be used to close the distance between people. In addition, each bag is made from recycled materials from eight recycled beverage bottles, reflecting Coca-Cola's long-held environmental philosophy.

- Foreign cases -

Twitter is playing with UGC ads.

One of the biggest benefits of wearing a mask is that I can sing alone with my headphones on and I won't look like a fool.

If you don't wear a mask, don't blame me for feeling bad.

Please pull the mask above your nose, thank you.

So, "Hey, the mask's good" is the new hook-up opening?

To make people aware of the importance of wearing masks, Twitter recently re-made UGC as an outdoor advertising secondary, and in the United States, New York, Washington, Seattle, Los Angeles and other major cities, in addition to the regular large billboards, Twitter's media channels this time more diversified, wall graffiti, road painting, beach cruises and other forms of more attention.

McDonald's outdoor advertising is just one word, wonderful!

McDonald's France and the agency TBWA Paris recently collaborated on a new set of outdoor advertising, unique and eye-catching different-shaped billboards successfully attracted the attention of passers-by, advertising no logo exposed, not even a text, only by vision and creativity to let people instantaneously understand, through the visual representation of outdoor devices, let people more intuitive, deeply feel the deliciousness of McDonald's products, but also once again reflects McDonald's strong brand influence in the hearts of consumers.

Ikea, the saviour of young people who stay up late.

Recently, IKEA in the United Kingdom to "Tomorrow starts tonight" as the theme of a series of print ads, dig deep into the young people stay up late, insomnia, irregular user pain points, with clever illusion vision to convey IKEA products can bring people high-quality sleep this communication theme, the picture performance is simple and direct and eye-catching.

Case of the WeekIt's the case section launched by The Advertiser, which provides a summary coverage of high-quality cases reported each week, enough to keep you up to date with this week's case developments in minutes.

The above agency information, etc. are collected and collated by advertising colleagues, if there is information missing or incorrect, welcome to contact the claim, correction.
If you want your case to appear in the Case of the Week section, welcome to the article.
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Twitter, McDonald's, IKEA... Which is the best outdoor advertising idea? Case of the week.

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