Writer ∣ Liol ∣ Anna.

Part of the picture source network.

Now do foreign trade is more and more difficult, the impact of the epidemic, Sino-US trade war, anti-globalization regional agreements, a series of external conditions are affecting foreign trade enterprises. So at a time when we're continuing to change our minds, we have to take a good look at how online export trade is going. So today, take this topic and have a good chat with you about the basics of Google's online marketing: SEO and Adwords.

In the last few years, because the competition between the major platforms is becoming more and more fierce, many foreign trade companies have fallen into the dilemma of working for the platform. A large part of a year's revenue is handed over to the platform, which also makes the platform sellers have to change their minds, so most cross-border enterprises choose independent stations to promote their products or services.

When it comes to stand-alone stations, we first have to understand the idea that stand-alone stations don't have traffic per se, but it's more like a large traffic pool, and you need to do the drain yourself so that these customers stay in the traffic pool. So at the same time as the station was built, the diversion became the most important topic for independent station sellers.

When it comes to drains, the main ones on the market are SEO and Adwords. So how do you choose between the two approaches? So we first need to understand what they are.

We get free traffic by building independent websites, optimizing the content of websites, providing authoritative and trusted information to search users, and meeting the user's search experience. Through the quality of your content is good or bad, the quality of the chain quantity is good or bad, the natural ranking of keywords, determines how much free traffic you can get.

How much free traffic a website has, the side reflects the ability of the Internet to promote. Through seo we can get a lot of sales profit, as well as brand awareness.

1, free traffic, long-term stability. Once you do SEO you will continue to get search engine traffic.

2, through data analysis, can assist the company to select products, determine the company's product research and development sales direction.

3, can optimize a number of keywords, bring a lot of free accurate traffic.

4, can optimize the process of the site, improve the user experience of the site.

5, side to enhance brand trust.

1, ranking rules will change due to platform changes.

2, keyword competition is large, the ranking needs technical support.

3, the time required is relatively long.

4, the need for professionals to optimize the site.

After nearly 20 years of development, Google advertising can meet the needs of almost any business, for retailers, Google launched google shoping ads service. For local merchants, Google has launched local advertising.

1, fast. You can see the effect in a week or so.

2, accurate positioning, can accurately locate your target time country, city, region.

3, can be relatively fast test out, keywords, website experience, how the national market.

4, through advertising, you can determine the focus of marketing channels.

5, effective auxiliary seo, a lot of seo words are selected by experience, but many times do not know the word conversion and effect, advertising can effectively save the time to select key optimization words optimization page.

6, the general advertising traffic, will be higher than seo traffic, such as Google optimization, natural ranking in the first can get the word traffic, but when our advertising phrase matches, Google Uncle Google optimization this word will also search us.

Natural ranking compared to ad traffic:

1, the need for long-term investment in advertising costs, click price will also increase with the heat of keywords.

2, the background is more complex, non-professional operation is difficult.

3, capital investment and personnel input is equally important, often no professionals responsible for leading to useless spending.

If you are a SOHO:

Early recommendations to run ads, wait until there is enough time and energy, and English ability can, enough to understand their products, understand the Internet or can find a more reliable person to learn, suggest you can do seo, through the first year of efforts, after every year there is a continuous inquiry.

If you are a company:

The same start-up period suggests choosing Google Bidding to test the entire online marketing, to determine the future direction of online marketing.

In the middle and late stages there is a team, there are people in charge of this piece. It is recommended that Google Bid and Google Optimization do it at the same time, of course, Google Bid tests the data first, and then does seo.

Whether it's Google bidding or not, Google optimization is good. The best case scenario is to do it all at the same time.

This way we can get the most out of Google traffic. Special case, if your product is located in a country, or even only one city, it's better to do Google adwords.

Of course, there is a situation, if your product customers for the credibility requirements are particularly high, the product unit is relatively large, it is difficult to advertise to gain the trust of the target customers. This situation must be done SEO is the focus, especially large machinery class, large project class.

If your keyword bid price is very high, input and output is difficult to control reasonable, just this keyword seo competition is relatively low, this situation is also more suitable to do seo.