Volvo has always liked to try incredible ads that always show off their products in thrilling scenes.

In 2013, Volvo Trucks launched Epic Split, setting a new benchmark for bto-b advertising.The ad has been viewed more than 100 million times on social mediaIt has also become a benchmark for the advertising industry, earning the Cannes Film Festival awards。

The main character of the ad idea is the old "hard man" Shange Yunton, who shows you between the two trucks what is called the final Oyi of the fork.The whole film is uncut, no PS, from beginning to end a mirror, people are stunned.

After the film came out of the network, a variety of folk imitation is endless, there are fashionable young version, there is funny silk version, there are high-end atmospheric grade is said to be beyond the version.Not much to say, whether you have seen it or not, and then enjoy this anti-sky advertising and all kinds of folk wisdom.

The old man in the advertisement interpreted it with actionVolvo Dynamic Steering, Volvo's dynamic steering system, offers unparalleled stability。Everyone knows that driving upside down is more difficult than driving in the right direction, and if a person is standing in the middle of two reversing trucks stepping on a side mirror to perform a split, it should be the ultimate test of truck performance.

Video director Andreas Nielsen says:This commercial is carefully planned and prepared, although the action is true to complete, but do all the security measures, I do not want to carry the murder of Brussels muscle man's notorie。

After gaining a lot of attention and word-of-mouth, Volvo Trucks and the agency Forsman and Bodenfors followed up with a new season of Live Test's "Little Driver."

In the video, four-year-old Sophie uses a remote control to drive an 18-ton Volvo FMX truck through a construction site.

Throughout the film, it shows that over the past year,The truck has added a number of new features and tested and demonstrated how extreme it can withstand in the most demanding environments and how easy it can handle it。

Recently, Volvo Trucks' creative advertising has once again taken it to new heights.To demonstrate the ruggedness of the four new cars, Volvo Trucks stacked the vehicles on top of each other, creating a 15-meter-high, 58-ton truck tower and stationing its global president, Roger Alm, on top of it.