Chen Yaofu Advertising 31, about creativity / workplace / advertising awards...
The following article is from digital DIGITALING , author Wu Xiaobao
DIGITALING is an information platform that combines digital media and career recruitment.
Norman Chen Yaofu, a creative predecessor who has won the Cannes Golden Lion, the five pencils of the D-AD, and two gold medals from One Show. This article gathers his thoughts on creativity, the workplace, advertising awards, brand communication, and so on.
I extracted and summarized these dry goods from dozens of interviews and articles, such as "Several British People" and "China Advertising", and saw their 37 years of deep accumulation.
If there is, associated with your work, it is recommended that you copy and paste into their own small book, slowly pondering, fine products.
They say the work is a knock on the door
Unseeded ads, how to prepare folios?
It can be you on creativity, on advertising, on life, on people, on things, on nature, on society... awareness.
In daily life, but also learn to show creativity to make a work, which will make you more stand out!
Don't knock at the door empty-handed, or how will you be examined?
The advertising industry doesn't welcome the unsociable talent of job-hopping
(1) Is this my favorite place?
Where you don't like it, you'll find it in three months. Leave as early as possible at this time to find a more appropriate stage for yourself. After looking for the right place, try to create, to make their own works.
(2) Have I made any achievements here?
When you don't have grades in one place, you have to change companies, and in general every company you have no grades can't do anything. With the results, you can leave, after all, the stage is always more suitable, bigger.
Why are some customers so difficult?
Think about it first because you're not good enough.
Is individual heroism right for the advertising industry?
Individual heroism is a selfish and useless, very unrealistic dream.
Identity lies in your team, a person's achievements, is created by those around you.
The people around you make you somebody.
Especially in advertising, the relationship between people, whether it is around the peer, above the boss, the following team, communication is very important.
A person is not God, a person is not 10m, everything understands.
In the advertising industry, there is no God, only effort, only the team to support each other.
What do I need as an advertising ad ad company's management?
Is winning a prize a sure thing?
Shanghai GM Buick "Related to Human Life" public service advertisement, Chen Yaofu works
What kind of work is easier to win?
Cannes has few reasons for Chinese award-winning works
Differences and revelations in East and West creativity
The real brand accumulation is that you don't advertise, and it continues to grow
Brand executives are increasingly interested in communication
Brand self-built in-house team
Will it impact creative agents?
No matter how fast the times are, the environment is bad
Please be a respectable advertiser
Recently, I am also thinking about a problem, the outbreak of all walks of life unrest, advertisers do not want to do iron rice bowlAdvertising ideas?
One of Norman's methods gave me the answer.
Dedicated to the advertising industry to pay enthusiasm for advertisers, Chen Yaofu works
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