The feminism behind the Google Glass ad
This is an advertisement for Google Glass, oneIt's about a woman wearing Google GlassTake a picture of her day.
From waking up in the morning with the phrase "Good morning, what are you wearing?" "Of course you have to go to the window and see what the weather is like today.This episode shows an intelligent feature of Google Glass: receiving inquiries from the owner and answering them in a timely manner, with the upper right corner of the glasses showing today's weather temperature.
After breakfast she went to the bookstore to buy books.This shows that Google Glass has an intelligent function: search for the details of a book so that it is not worth buying, not suitable for their own reading.
Then the heroine wandered around, looking at the men's clothes and saying, "This should suit Mark." (Mark is her husband, who was already at work when she got up)
Suddenly received a good honey a text message, about her in the coffee shop for an afternoon tea.This scenario shows google glass's ability to receive and respond to information and route navigation.What a miniature cell phone.
Good honey told her a good news: "I got the job." "
Hey, yes, why doesn't the heroine have to go to work?Get up at 10: 30 and hang out lazily until you get home in the afternoon.
It's really time to go home, 17: 20 husband shouldn't be off work yet, right? But back home she found her husband had already left work early to get home, in the room shouting "Honey" to find where her husband is.
Husband Mark said: "But you are not at home." "I thought the plot should be moving forward warmlyThe next step should be to follow the process of foreign films to have a big hug and another deep kiss, and then ...
The plot began to change dramatically when I didn't react!The heroine is here!
What's the big shift? Here's the essence
I really can't go through it any more.
Google Glass fell off as Mark slaped the heroine, lying quietly on the floor recording it all.
This is a Google Glass video for a public service ad that "exposes that many women today are still victims of women's rights violations." The entire ad videoIn the form of stories, smartly implanted brands and products are shot from the perspective of glasses，It has to be said that the implant makes people feel conflict-less.
and then record the hero's daily life,Show the smart features of Google Glass step by step in your life,For example, query weather, navigation, encyclodedi search, information transmission and other functions, so that users can feel the product in life convenient and quick use and use, more can trigger the author's desire to buy.
The ad came to an end when the story came to an endThis means of "God's turn" is cleverly used, let the user see a bright, deeply remember this advertisement, is also equivalent to the brand printed in the brain.
What makes advertising more worthy of deep thought and praise is the ultimate moral of advertising, expressing a point of view or exposing some kind of controversial behavior that makes people agree. Not only let users look at the brand to improve recognition, but also caused controversy, so that the ad can be retweeted and disseminated many times. It seems that today's advertising simply display products is not enough to attract people, more to the next levelMake an ad have some kind of feeling or special meaningThis creative approach is also a good idea.
Say back to the moral aspect of this advertisement
When I saw the end of this advertisement, I was really scared, a bit like some illegal organizations in China before trafficking women viciously teaching women, but also kick and hit. When the heroine looked up in fear to explain, Mark rushed over and dragged the heroine's hair to the other side.Listen to the heroine's cry of mourning, the consequences really do not know how.But the heroine just helplessly covers the pain and shouts sorry, sorry..."The more explanations of how weak and ineminent she is in front of a man with domestic female violence, the more physical violence pain she causes.
Netizens are angry about the heroine who was subjected to female violence.
According to the plot of the entire ad, the heroine is a man-raised, jobless woman, and perhaps it is her inability to be independent that causes her husband to take violence against her for granted. How envious she was of that got the job friend.
This kind of thing is not uncommon, there are many cases at home and abroad.According to the relevant data, our country about24.7%Domestic violence exists in the family, and the majority of victims are vulnerable groups such as women, children, the elderly and the disabled.
After the 2015 Spring Festival Gala aired, Chinese feminists accused them of violating women's rights. One Weibo user once wrote: "Spring Festival Evening discrimination against women is really called a comprehensive, from appearance discrimination (short fat), employment discrimination (female leaders rely on sexual upper ebb) to leftover discrimination (fear of not marrying at 40 years old), to the whole discrimination against women's perception (20 yuan to take away second-hand goods). Such a value orientation is heart-tinging and chilling. "
After all, ancient China has followed the idea of male inferiority, although many ideas have been changed since the reform and opening up, but the deep-rooted things are not so easy to disappear. Many poor places still adhere to the idea of having to have a man to stop. Yesterday saw a news, a woman in order to meet her mother-in-law's wishes nine pregnancies is to have a boy, but in the ninth because it is not a boy and miscarried again, what a sad woman, this is also a disguised female violence ah.
A man in Italy has touched a lot of people by filming a public service video about violence against women. Ask your child:"Why didn't you hit her? "
Their answers are diverse:
"Because she's a girl, I can't do that."
"Because you can't hit a girl."
"I don't want to hurt her."
God doesn't want us to hit anyone.
"Because I'm against violence!"
Even children know the truth that you can't bully women, don't you understand?
Fortunately, many of the women of the present era are independent, and many strong women in their careers do not lose to men. There was also a large group of independent women teaming up to fight against any violation of women's rights and against female violence.
On March 1, 2016, the Law of the People's Republic of China against Domestic Violence will be put into effect for the first time, which also brings strong legal guarantees for women's rights. Women must be independent, too dependent on a person will make themselves become worthless, when violated, must stand up to resist.Women are god-given to the world a good role, they can manage the family well, can let the world from generation to generation, can let you have a sense of belonging to the family.I believe that women in the future can have a good environment. Women at home and abroad are.
For the creative or feminist aspects of advertising
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Public backstageReply."Oscars"Can be viewed30 seconds of advertising at the 2016 Oscars
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